Brand Manager | Dubai, UAE
Our client, a world leading FMCG organisation, currently seeks a Brand Manager to join their expanding regional team. This is a great opportunity to join a very fast growing, vibrant and dynamic FMCG marketing team!
This is a role where if you over-deliver you will be rewarded with exceptionally fast career development and growth and will soon be able to manage a team of marketeers.
Based in Dubai, reporting to the Marketing Director, you will manage a 70 Million Dollar brand across 12 markets in the Middle East region. The brand represents over 50% of the total turnover of this business and is currently being re-launched through a fully integrated communication plan which will take place in store from May 2009 into the start of 2010. Your key responsibilities will be to manage and execute the marketing calendar, managing the total BTL plans as well as the new packaging, labeling and artwork management across each market. There is a phased launch programme, for which you will take full ownership. There is a large BTL budget, but no ATL plan for this year, so we are looking for someone who has a creative use of marketing spend and can find innovative ways to talk to prime prospects with no use of ATL for 2009. This will involve working across the markets with your fellow country sales managers to ensure that the marketing plans are maximized in store. You will manage the monitoring and tracking of retail audit data, making recommendations on how to handle in market changes to drive value share. You will also track and manage the A&P budget to ensure that spending is in line with the marketing plans. You will play a critical role in the development of the brand, looking at brand positioning and working with your international counterparts on executing the new brand architecture and innovation pipeline.
As the ideal candidate, there are a few must haves. You must currently be based in Dubai, you must have at least 5 years of FMCG multinational marketing experience, you will have been a brand manager for a period of time. You must have an exceptional command of English, and ideally will have a Western orientation in terms of academics and experience. There is no preference for male or female candidates, or for Arabic speakers. We are looking for exceptional international caliber marketeers who are looking to take on a huge brand in a regional capacity. You do not have to have prior Middle East experience but you must be currently based in Dubai. You will be the kind of person who is a self starter, who can work independently and make things happen with little supervision. You will be creative, process driven and happy to get your hands dirty on small details as well as being able to develop strategic plans.
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Tags: Dubai, Marketing Jobs in Dubai, Marketing Jobs in UAE
This entry was posted on Wednesday, August 12th, 2009 at 6:55 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
