Regional Cross Border Marketing Manager | VISA Dubai, UAE

Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks.

Visa does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations enable its bank customers to offer consumers choices: Pay now with debit, ahead of time with prepaid or later with credit products. From the world’s major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime, make purchases online, transfer funds and access basic financial services. All of which makes their lives easier and helps grow economies.

Behind the Visa brand are more than 5,000 talented employees who continuously raise the bar with innovative solutions and products that deliver the convenience and security of digital currency to more people all over the world.

PURPOSE
The Cross-Border Marketing Manager will drive marketing efforts to protect and grow Cross-Border volumes and revenues for the GCC Region.

KEY RESPONSIBILITIES
• Develop integrated region-wide Cross-border marketing strategy and plan
• Drive implementation of regional and country Cross-border marketing plans
• Lead cross-functional teams and liaise with global and other region stakeholders
• Provide Cross-border analytics, investment business cases and performance evaluation
• Develop Consumer and Competitive Insight to inform Cross-border strategy and plans
• Lead and support the development and execution of regional and/or global cross-border marketing platforms, programmes and tools
• Develop effective business relationships and co-marketing initiatives with strategic partners

Requirements
Essential
• Strong, demonstrable experience in marketing, payment services, strategic business consultancy or travel sector.
• International marketing experience ideally in electronic payment or travel sector
• Experience of business/marketing strategy and plan development and management of its implementation in a matrix environment
• Expert knowledge, skills and demonstrable track record across a range of functions including marketing, strategy, planning, analytics, partnerships
• Experience of third-party relationship building and development of compelling co-operative programmes
• Strong communication, interpersonal and collaboration skills to successfully influence senior level staff and work with internal and external stakeholders across range of countries
• Self-confident and able to think on their feet in a fast paced, hands-on, change and growth orientated work environment
• Ability to travel when required
• Teamwork and relationship-building skills
• Project management skills
• Excellent written and oral communication skills
• Strong selling skills
• Budget management

Advantageous
• Related degree, MBA preferred
• Fluency in Arabic & English
• Previous experience in cards industry in the MENA region

Apply Now!