Senior Marketing Specialist | Azadea Group Dubai, UAE

Role Purpose :
The Senior Marketing Specialist is responsible for leading various marketing activities and campaigns to ensure that Azadea’s brands are presented in a consistent way with the specifications set by the owners of the brand. He/she should also ensure that maximum brand exposure to consumers is achieved.

Key Responsibilities :
Maintains a commercial awareness of the relevant national/regional market sectors so that plans/campaigns can be adapted to ensure maximum commercial return. Ensures that all marketing plans/campaigns comply with the overall marketing specifications set by brand owners so that a unified regional/global brand image is presented to consumers. Develops and implements a timetable of events and promotions in support of a brand plan/campaign in order to maximize consumer brand awareness. Develops and maintains good working relationships with external suppliers and agencies (advertising agencies, producers of marketing materials) to ensure that the highest possible levels of service are received by Azadea. Monitors sales reports in order to assess the commercial success of marketing plans/campaigns on brand revenue, profitability and market share and takes corrective action where necessary. Maintains awareness on best practice techniques and tools in the area of campaign management so that campaigns deliver defined levels of brand revenue, profitability and market share. Provides a proactive approach to problem solving to anticipate and resolve various issues associated with the plan/campaign in a timely manner. Liaises with Brand Managers, Country Managers, Franchisors and Media Suppliers to ensure proper planning, implementation and monitoring of the Marketing activities. Monitors adherence to the detailed campaign work plan and takes corrective action as necessary so that all activities are completed within anticipated costs and timescales Ensures proper relationships with internal/external customers. Develops and implements creative marketing strategies that will support the brand and drive traffic to the stores. Handles the marketing budget and follows up on its implementation. Delivers event programs to ensure that brand presence is maximized and strategic objectives are met.

Qualifications, Experience, Skills and Knowledge
:* Bachelor’s degree in Marketing or equivalent.* 3-4 years of experience in a similar field. * Sound conceptual/theoretical knowledge of key marketing and advertising principles.* Strong negotiation and problem solving skills.* Good written and verbal communication skills.* Fluent in written and spoken English. Arabic is an advantage.* Computer knowledge with experience in using MS Office Applications.

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