World renowned football supremo and a global leader in men’s dry shaving join forces
Dubai, 1 November 2011 – Braun has unveiled their first ever globally recognised men’s dry shaving ambassador; arguably the most respected football coach in the world: José Mourinho.
With his unparalleled success both on and off the pitch, calm authority and no nonsense attitude, José Mourinho was a natural fit and an ideal choice for Braun’s latest shaving campaign. In addition, José’s unmistakable charisma, style, passion and performance which are the trademarks of his life and work, are also synonymous with Braun’s brand and heritage.
While José Mourinho is thrilled to be working with Braun, involvement with brand partnerships are few and far between for the much in demand and highly respected football manager. He comments “Since the beginning I promised myself that I wouldn’t just do brand partnerships for the money. First of all I do them because I feel something with the product. Braun is a brand that I like. It’s a brand with prestige. They think I am good for their image. I also think being connected with Braun is good for my image. It’s a good partnership.”
Reflecting on the new campaign, Bushra Iqbal, Braun Brand Manager, Arabian Peninsula said, “We’re extremely excited to have José Mourinho onboard as a global ambassador for Braun, especially as he has such an affinity with our dry shaving products. He is a truly unique man as evidenced by his timeless, individual style, unapologetic success and thoughtful ambition. Not only is he a leader in his field, but he is also an icon for men throughout the world.”
José Mourinho is the current coach of Real Madrid football club in the Spanish La Liga. He has previously managed other top football teams including Chelsea FC in the British Premier League and Inter Milan in the Italian Serie A. During his time at Serie A, José Mourinho won the first ever “treble” in Italian history, the Serie A league title, Coppa Italia, and the UEFA Champions League.
Amongst a host of accolades, Mourinho has won the IFFHS Best Football Manager award several times and was acknowledged with the first ever FIFA Ballon d’Or Best Coach Award in 2010.
The campaign that José Mourinho and Braun are working on together showcases highlights from Braun’s premium men’s dry shaving portfolio, including the Braun Series 7, which features intelligent Sonic Technology to provide Braun’s most thorough and technologically advanced shave ever and the Braun Series 3, the perfect product for men who enjoy relaxing their grooming routine over the weekend but who find the Monday morning shave a particular challenge.
About Braun
Braun, founded in Germany in 1921 and a subsidiary of Procter & Gamble, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to household appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
