Jumeirah Group selects OMD as SEM agency

Performance and search marketing added to media brief

Dubai, January 5, 2015 – OMD has been selected by luxury hotel company Jumeirah Group as its SEM agency. The competitive pitch resulted in the Omnicom Media Group-owned network adding the international SEM assignment to the media planning and buying contract it already holds.

Search Engine Marketing is a critical element of the sales process for the tourism sector today and Jumeirah used the pitch to ensure its performance in this field was optimal. OMD not only demonstrated that it had the specialist skills to manage the regional and international requirements of the brand but also clearly identified the benefits of integration with the rest of the media account. OMD, which was retained on the above-the-line media planning and buying account at the end of 2014, will now service the brand’s SEM needs from Dubai, with hubs in China, Germany, Russia and the UK.

“We value our partnership with OMD and were impressed by their digital capabilities in the previous above the line pitch. It therefore made sense to invite them to the SEM pitch,” said Ross McAuley, Vice President of Brand, Digital and Loyalty at Jumeirah Group. “They presented us with a compelling combination of technology and expertise, integrated with the rest of our media operations. With such a persuasive proposition, extending the scope of work on our business was the right decision for us.”

“Many advertisers believe expertise only rests with specialist agencies but Jumeirah isn’t one of those. As an innovative and forward-thinking company, they’ve seen the value of an integrated expert offering and the efficiencies and synergies it brings,” explained Nadim Samara, managing director of OMD UAE & Lower Gulf. “Adding performance and search marketing into the mix means that we are now in an even better position to positively and demonstrably impact their business results.”

About Jumeirah Group:
Jumeirah Group is regarded as one of the most luxurious and innovative hospitality companies in the world and has won numerous international travel and tourism awards. The company was founded in 1997 and currently operates 23 hotels in 10 countries. Jumeirah’s promise of STAY DIFFERENT™ delivers imaginative and exhilarating experiences in culturally connected environments offering a thoughtful and generous service. A member of Dubai Holding, it operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living with properties in London and Dubai; the new contemporary lifestyle hotel brand Venu; the wellness brand Talise; Jumeirah Restaurant Group Dubai; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Jumeirah Sirius, its global loyalty program. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Malaysia, Mauritius, Oman, Russia and the UAE.
www.jumeirah.com

About OMD:
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 10,000 employees in 100 markets serving many of the most successful and well-known global brands. The Gunn Report for Media has rated it as the Most Creative Media Agency for an unprecedented nine consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011, 2013 and 2014, it has also received several global accolades, including the title of Adweek’s Global Media Agency of the Year in both 2013 and 2014, and Agency Network of the Year at the M&M Global Awards 2014. OMD was the most effective media agency in MENA in 2011, 2012 and 2014, according to the Effectiveness Index, produced by WARC and Effie Worldwide. The UAE office was also named ‘The Most Effective Media Agency’ by the Effie MENA Awards in 2015. Omnicom Media Group MENA’s sustainability practices are being reported in accordance with the GRI G4 Guidelines and the accuracy of its GRI G4 Content Index has been confirmed by the Global Reporting Initiative (GRI).

www.omd.com/uae