KATCH takes regional fashion designers to London Fashion Week

Dubai, UAE: Katch International, the fast growing integrated marketing and communication agency based in London and Dubai is pleased to announce the list of regional designers that showcased their lines during London Fashion Week (LFW). As one of the world’s most coveted fashion events, LFW which took place from the 14th to the 18th of September welcomed the works of DAS from the United Arab Emirates, Tahir Sultan from Kuwait, Rani Zakhem from Lebanon, and Zeynep Tosun from Turkey.

Supermodel Alek Wek stormed the catwalk to rousing applause at Vaxuhall Fashion Scout for the DAS Collection. She wore an incredible gold gown to open an incredible show full of luxurious and decadent women’s wear. Launched in 2008 by Emirati sisters Reem and Hind Beljafla, DAS first made waves with its cutting edge style by transforming the Abaya, a traditional garment worn by Muslim women, into modern signature apparel. As worn by Olivia Palermo and Amber le Bon, seen in Tatler, Harper’s Bazaar and Vogue and stocked in Harrods, DAS has risen from its Emirati roots to become a truly international brand.

When asked about her experience at LFW, Alek Wek explained, “I am looking forward to walking for the DAS collection, and the girls are just really so sweet, and they’re really good. I love the colours in the collection. I think what’s really nice about LFW is the diversity between the different designers”.

Tahir Sultan presented playful, easy to wear pieces for his Spring/Summer 2013 collection that transform effortlessly from day to night. Focused on the amalgamation of cut, form, movement and style combined, the collection was created to help the modern woman express who she is without having to confine herself to the constraints of fashion. Tahir Sultan continues to question our typical conceptions of understated glamour while designing clothes made to make women feel comfortable in their own skin.

Rani Zakhem’s Molded Geometries Spring/Summer 2012 line lends itself to enhancing the glory of the female form. Available in UK sizes 10 to 28 and based on soft geometric contours and draping, the collection marries fluidity and rigidness to create a beautiful composition on the empty canvas of the body. Rani Zakhem is coveted by A-list celebrities such as Queen Latifah, Allison Jenney, Sarah Rue, Mariah Carey, Raquel Welch and Adele to name a few. The line is carried by Harvey Nichols Riyadh, Jones and Jones Texas, Frox London, Avenue Baku, Designer’s lounge Kuwait, Zai Qatar, Maison Sez Abu Dhabi and Mezza Luna with more stockists coming soon.

Fresh from showing her collection at Vauxhall Fashion Scout for London Fashion Week, Zeynep Tosun presented her sleek women’s wear vision for Spring/Summer 2012. The collection which includes neutral colours in whites, greys, nude, soft golds and blacks paid homage to Turkish wedding veils and sportswear. The Zeynep girl is tough and sporty, teaming leather crop tops with high studded collar, feather prints and intricate embellishment. “I wanted the girl to be a little bit sporty, like working men but still staying as a woman, staying feminine” said Zeynep.

Katch International is leading the way in providing Middle Eastern brands worldwide exposure. The teams at Katch International are always on the lookout for new designers to help them get recognition by the fashion industry at large. As the one-stop-shop for fashion communications, Katch International is the place for upcoming fashion brands that are looking for international representation and the opportunity to be showcased in world renowned fashion shows. For more information, please log on to: http://www.katchinternational.com/

About Katch International
Katch International is an integrated marketing and communications agency based in London and Dubai. Katch is an agency that holds its strengths in breaking away from traditional Marketing and PR, to bring a strategic yet creative edge. Working with a diverse range of brands in beauty, fashion, finance, technology and travel, Katch is a company that is inspired by variety and adapts to the demands each field brings. Clients include Rolls Royce, Melia International, Pragma Group, Cavalli Club and Restaurants, Barclays Wealth, David and Goliath, Zeynep Tosun, Next Top Model and Mercedes Benz Fashion Week.