Leo Burnett adds Landmark Group’s Max to its client portfolio

Leo Burnett Arc PeopleShop study provides superlative understanding of shopper marketing

Dubai, UAE, 7 October 2013: Leo Burnett is proud to announce the win of Landmark Group’s Max fashion brand. Max joins the HumanKind agency’s diverse portfolio, and will be supported by Leo Burnett through a full complement of services to be deployed across the region, including strategic planning and integrated campaign development lead by a shopper marketing approach.

The business was awarded to Leo Burnett on July 3, 2013.

Ramanathan Hariharan, Chief Executive Officer, Max, said, “We at Max have formalised Leo Burnett as the Official Advertising Agency for our Brand. I believe that with their current Brand and Retail Channel expertise that Leo Burnett has across various international brands they represent worldwide, they will bring that knowledge, to add more value to an improved brand and customer experience for Max in the region.”

Haroon Ul Rasheed, Marketing Head & Deputy General Manager, Max, said, “The team at Leo Burnett has shown a good understanding of our brand through the pitch process and now rightfully deserve to represent Max in this region. We look forward to working with them and wish them all the very best”.

Jean Traboulsi, Managing Director, Leo Burnett UAE, said, “We are very pleased to have been chosen to work with Max. The brand is an exciting addition to our portfolio that allows us to apply our HumanKind philosophy through a shopper marketing-focused campaign. The unique principles that steer our HumanKind approach emphasise people, purpose and changing behaviour through creativity. This allows us to create the perfect brand encounter between shoppers and Max through in-depth understanding of the shopper behaviour and shopper archetypes garnered through the Leo Burnett Arc PeopleShop study.”

The Leo Burnett Arc PeopleShop is a study conducted across 7 markets, 24 categories, more than 13,000 shoppers and over 40 channels, with results that provide a deeper understanding of shopper behaviour and archetypes. With this indepth knowledge, Leo Burnett Arc is ideally positioned to move people to engage with a brand, encouraging them to purchase, recommend, and return for more.
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About Leo Burnett MENA
Since its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach.

From a single brand agency, Leo Burnett has grown into a comprehensive integrated communication network. It is a full service agency, offering brand planning, account management, creative/design-print production, Below-The-Line (BTL), corporate communications, digital communications, direct marketing, database management, event management, interactive marketing/CRM, promotional marketing, retail marketing, market research, media planning and buying, public relations, product launches, outdoor advertising and sales promotion.

The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the market place.

The Leo Burnett Group MENA is headquartered in Dubai with offices in Abu Dhabi, Doha, Riyadh, Jeddah, Kuwait, Beirut, Amman, Sulaymaniyah, Erbil, Cairo and Casablanca, and an affiliation office in Algeria.

The Leo Burnett Group of Companies consists of Leo Burnett (Cross-Channel Brand Agency), Leo Burnett/Arc (Cross-Channel Activation Agency), Flip (Interactive Agency), Atelier (Luxury Agency) and LeoComm PR (PR Consultancy).

A network team of close to 750 talented employees is committed to enhancing their clients’ competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.