Leo Burnett and Oasis Rekindle Partnership
, is the first company to introduce the 5-gallon bottle in the UAE. ... "Pin It")
Dubai, 16 October 2014: Leading advertising agency Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch. Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), is the first company to introduce the 5-gallon bottle in the UAE. Leo Burnett had previously held the account from 2006 to 2009.
Effective immediately, the new contract covers strategic development, a brand campaign, product launches as well as activations and promotions spanning both ATL and BTL channels.
The win comes after a four-month, multi-phased pitch process which began in May 2014, when Leo Burnett was tasked with formulating a proposal in line with Oasis’ new brand positioning platform. The pitch’s first stage saw Leo Burnett deliver a unique, comprehensive submission that demonstrated its strategic and creative expertise. From there, the agency was shortlisted and, after another two rounds of presentations, chosen as Oasis’ official advertising agency.
“We are excited to be reestablishing our partnership with Leo Burnett, a creative agency with a strong brand-building legacy,” said George Antonios, Marketing Director at Oasis. “As we embark on a new positioning initiative, we are confident in Leo Burnett’s ability to orchestrate a powerful, all-encompassing strategy designed to elevate the Oasis brand, increase its visibility in the UAE and position it as an unequivocal industry leader.”
Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett also added: “We are delighted to welcome Oasis back to the fold. Over the years, both Oasis and Leo Burnett have built a solid track record punctuated by industry-first achievements. We look forward to leveraging Leo Burnett’s innovative HumanKind philosophy and unique brand vision to resume Oasis’ path towards category leadership.”
About Leo Burnett MENA
Since its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach.
From a single brand agency, Leo Burnett has grown into a comprehensive integrated communication network. It is a full service agency, offering brand planning, account management, creative/design-print production, Below-The-Line (BTL), corporate communications, digital communications, direct marketing, database management, event management, interactive marketing/CRM, promotional marketing, retail marketing, market research, media planning and buying, public relations, product launches, outdoor advertising and sales promotion.
The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the market place.
The Leo Burnett Group MENA is headquartered in Dubai with offices in Abu Dhabi, Doha, Riyadh, Jeddah, Kuwait, Beirut, Amman, Sulaymaniyah, Erbil, Cairo and Casablanca, and an affiliation office in Algeria.
The Leo Burnett Group of Companies consists of Leo Burnett (Cross-Channel Brand Agency), Leo Burnett/Arc (Cross-Channel Activation Agency), Flip (Interactive Agency), Atelier (Luxury Agency)
and LeoComm PR (PR Consultancy).
A network team of close to 750 talented employees is committed to enhancing their clients’ competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.
About Oasis
Oasis Water is one of several market leading brands pioneered by the first manufacturer of food & beverages in the UAE, National Food Products Company. Every brand in the portfolio was founded based on our commitment to improving the quality of life of our community.
Oasis has been providing affordable and convenient water solutions to more than 100,000 households and organisations across all seven Emirates for over 30 years. Our entire range is available through direct delivery or through the traditional trade channels, thereby ensuring customers get what they want when they want it. The brand is now expanding its presence across dozens of communities across the Middle East, Africa & Asia.
Oasis water not only complies with all major national and international standards, it also sets them. Oasis was the first brand in the UAE to be accredited and become a member of the International Bottled Water Association (IBWA) and the National Sanitary Foundation (NSF). Through the use of renewable energy and recyclable materials, as well as the introduction of the lightest 500mL bottle in the region, Oasis hopes to inspire other industry leaders to implement environmentally-sustainable business practices that help build a better future for generations to come.
