Libratone debuts award winning sound systems in the Middle East

Dubai, United Arab Emirates, February 20th, 2013: Libratone, a brand known in Europe for its innovative wireless sound solutions, makes its debut in the Middle East with the introduction of three cutting-edge sound systems for an exclusive music experience: the Libratone Zipp, Libratone Live and Libratone Lounge. With the liberation of sound having always been Libratone’s mantra, their product family allows audio to flow freely, without wires or loss of sound quality. All three sound systems allow users to stream songs from iTunes on Mac or PC, as well as music stored on their iPad, iPhone, iPod touch, Windows or Android devices via DLNA® and AirPlay® technology.

“Libratone makes sound systems for modern lifestyles. DLNA and AirPlay technology taps right into that principle with the freedom to have full control, without speaker cables, and we believe this is the future of sound. That’s why we are one of the first to have embraced this technological leap.” says Henrik Lindskou-Mouritsen, Regional Director of Libratone JLT.

International recognition
Despite the fact that Libratone is a relatively new brand in the market, the dedicated sound liberators from Libratone, have managed to gain international recognition for their products from a number of experts worldwide.

Libratone Zipp – It leaves the house
Specialist audio magazine “What Hi-Fi? Sound and Vision” awarded Libratone Zipp 5 out of 5 stars, and in January 2013 it was named the International CES Innovations Design and Engineering Awards honoree 2013, and won the prestigious ”IF Product Design Award 2013”. Libratone Zipp is an easy-to-use, wireless sound system with changeable speaker covers made of the finest handpicked Italian wool. It allows you to stream your favourite tunes via AirPlay and DLNA to your iPad, iPhone, Mac/computer or smartphone in WiFi areas, or take your wireless music with you, using the PlayDirect™ technology that allows for music streaming everywhere. The minimalistic speaker provides up to eight hours of battery time and the patented FullRoom™ technology creates a 360 degrees sound experience. Libratone Zipp is freedom – to go.

Libratone Live – It moves around in the house
Winner of the renowned CES Innovations Design and Engineering Award 2012 and the Good Design Award 2012, Libratone Live is a versatile and powerful sound system that lets you stream your favorite tunes wirelessly from your iPad, iPhone, iPod touch, Mac/computer or smart phone. FullRoom technology eliminates the so-called sweet spot and gives you a 360 degrees sound experience. In other words, you only need one speaker to fill a room with fantastic sound. With an output of up to 150W, five dedicated amplifiers and advanced digital signal processing capabilities, Libratone Live can soundtrack your life without dragging audio cables around the house. It’s pure freedom in a box.

Libratone Lounge – It owns the house
Libratone Lounge is a true hi-fi replacement for your living room. It combines advanced technology to enhance movie and music experiences and the minimalistic Scandinavian design makes the sound system add to the décor. Lounge streams from your iPad, iPhone, Mac/computer or smartphone via AirPlay and DLNA technology and connects with your television via analog or digital mini jack, ridding you of all speaker cables. Five dedicated amplifiers, based on technology normally only seen in far more expensive systems, together with a Digital Signal Processing unit fills every corner of the room with a jaw dropping 360 degrees sound experience from only one speaker. Libratone Lounge owns the house.

A single sound source – a room full of sound
All Libratone speakers include the patented FullRoom technology which makes Libratone speakers fill even complex rooms with high quality sound. The technology works with the room instead of against it meaning it delivers where most other systems do not. With FullRoom technology, the listener is always in the sweet spot.

“Regular speakers in a stereo setup push sound forward in one direction, creating a small sweet spot in the center of the room and leaving other areas of the room with inferior sound. Our patented FullRoom technology eliminates the sweet spot by letting the sound reflect off the walls, creating a much larger area with increased spaciousness. Contrary to regular compact systems, the soundscape actually expands at a distance. We like to think of it as having your favorite band right in your living room,” says Jes Mosgaard, CTO at Libratone.

Scandinavia in your living room
Libratone also breaks with the tradition of speakers being big, clumsy, black boxes that come in twos and aim to take over your house. The speakers are minimalistic, elegant and clean underlining the Scandinavian design tradition. Made from exclusive materials including a satin chrome handle, a body of wood, high-end piano finish and Italian handpicked wool, the speakers contribute to the home décor as a piece of sound furniture.

Libratone Zipp, Live and Lounge are available in United Arab Emirates in Virgin Megastores, Jumbo Electronics, iStyles and D-tales as well as selected stores in Qatar, Bahrain and Oman.

Price information
Libratone Zipp, a portable sound system, with changeable wool covers and rechargeable battery comes in 3-pack- color boxes with two extra wool zip-on covers included (choose between the funky and classic package), and retails for AED 1,999. Libratone Live, a flexible sound system that adjusts to your lifestyle, costs AED 2,499. Libratone Lounge, a true hi-fi replacement for your living room costs AED 4,949.

Libratone features:

• Libratone Zipp, Live and Lounge utilize AirPlay, allowing users to stream songs from their iTunes music libraries on Mac or PC, as well as music stored on their iPad, iPhone, iPod touch, Mac, Windows and Android devices through their Wi-Fi networks
• Libratone Zipp, Live and Lounge feature DLNA technology, which is a widely supported streaming standard that makes Libratone speakers compatible with most Android and Windows devices enabling them to stream music to Libratone’s speakers anywhere, anytime
• Minimalistic interior design. Libratone Live is small and even has a handle for easy placement. Libratone Lounge is designed to stand-alone or to fit under a television or anywhere aesthetically all while enjoying the same exceptional sound. Libratone Zipp features a leather handle for easy portability and has changeable covers to suit all tastes and occasions
• FullRoom technology. The single sound source design ensures that acoustic sound is covered from corner-to-corner. Take the experience to the next level by personalizing the FullRoom feature with the Libratone App
• Quality raw materials and craftsmanship all from handpicked materials including Italian wool in gorgeous colors that compliment any interior

Press materials incl. download of high.res images can be found at: www.libratone.com/press

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