MARCOMMS Manager -BRITISH COUNCIL British Council | Riyadh/Jeddah, Saudi Arabia

February 15, 2012

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The Role

Purpose of job:
To support the development of Teaching and Exams (T&E) businesses in Saudi Arabia by providing market intelligence and marketing decision support for Teaching and Exams Management.
To design and implement T&E marketing and communications plans to achieve business targets and enable the British Council to achieve its corporate goals.

Context and environment:
English Teaching and Examination Services are delivered from centres in Riyadh, Jeddah and Dammam and include English courses for the public and corporate clients, teacher training and a wide range of UK qualifications including IELTS, schools exams and professional qualifications

Main duities/responsibilities:
Market Intelligence
•Collect and report market intelligence for all T&E products on relevant aspects of the external environment in KSA including:
-PEST analysis
- SWOT analysis
- Detailed annual competitor analysis with mid-year update
- Specific market intelligence as required by T&E management
•Liaise with KSA Customer Service Manager to access and analyse current customer data
•Provide T&E managers with monthly market intelligence summary reports highlighting key elements including market changes, trends, news, threats and opportunities to inform marketing planning.

Design and implementation of marketing communications strategy:
•Prepare an annual marketing communications strategy with a quarterly update to support T&E business plans in agreement with T&E managers
•Provide T&E managers with detailed integrated marketing communications plans including objectives, messages, channels, costs, implementation plans and evaluation criteria.
•Implement T&E marketing communications plans in liaison with internal BC KSA, MENA and UK MARCOMMS teams, external suppliers and partner organisations.
•Evaluation of marketing communications plans against criteria agreed with T&E management
•Provide T&E managers with a monthly update on progress of marketing communications plans
•Update marketing communication plans on a quarterly basis with the agreement of T&E managers
•Ensure that marketing planning includes a comprehensive digital strategy

Manage T&E customer information provision:
•Ensure all T&E print and digital information is designed, produced to BC and partner standards and is consistent across all KSA centres and products
•Liaise with KSA Customer Service Manager and product managers to plan customer information requirements throughout the year

Key relationships: (include internal and external)
Internal:
•T&E Management: Teaching Centre Managers and deputies, Regional Exams Business Manager and Deputy, Examination Services Managers, Exams Product Managers and product teams.
•Customer Service: KSA Customer Service Manager, Centre Customer Service Manager and teams, KSA PR Manager
•MARCOMMS: MENA regional and UK MARCOMMS teams

External:
•UK awarding bodies and other T&E business partners
•Suppliers e.g. designers, printers, advertising agencies

Other important features or requirements of the job
(e.g. travel, unsocial/evening hours, restrictions on employment etc)
-Regular travel within KSA
-occasional travel to regional meetings
-Valid resident permit for Saudi Arabia (Iqama)
-Child Protection checks/declaration
-Reference checks

DEAD LINE DATE: 24TH FEB 2012

Requirements

Skills & Knowledge (essential)
Business Management and development (Level 2)
•Marketing & customer service (Level 3)
•Communications skills (Level 2)
•Computer skills (Level 2)
•English language: minimum IELTS 6.5 equivalent
Link to generic skill descriptors:

http://www.britishcouncil.org/generic_skills_pack.pdf

Skills & knowledge (desirable)
•Written and spoken Arabic

Experience (essential):
-Minimum of 3 years experience at management level involving a significant degree of marketing.
- Evidence of success in developing and implementing marketing communications strategies.

Experience(desirable):
-Management experience in an agency environment, with a combination of marketing, branding, and public relations
-Experience writing press releases and PR planning, track record of getting media exposure
-Experience working in the English language testing marketplace

Qualifications(essential):
-Minimum degree level qualification
-Marketing qualification

Qualifications (desirable):
-Master’s level business qualification

Essential Behaviours required to demonstrate at interview stage only:
Being Accountable
(More demanding)
I always meet my commitments and take personal responsibility for the results. I demonstrate resilience and determination. I hold myself and others responsible for delivering goals.

Shaping the Future
(More demanding)
I achieve better business, innovation and growth by using my professionalism, knowledge and expertise to create a clear focus on what I want to achieve.
I spot opportunities, plan appropriately and create innovative solutions that recognise ambiguity and deliver business benefit.

Working Together
(More demanding)
I work towards common goals with others, sharing goals and resources to add more value. I establish effective ways of working together.

Making It Happen
(More demanding)
I deliver excellent results, achieve challenging goals and develop myself and others. I do this by setting clear and demanding objectives to deliver what is required. I demonstrate standards of excellence and deliver value for money. I measure progress and adapt plans when necessary

Creating Shared Purpose
(More demanding)
I gain the active support of other people so they are fully engaged and motivated to contribute effectively. I do this by communicating our purpose in a way that others can understand and that achieves shared clarity. I help them understand the part they play, so that our aims are clear to all.

Connecting with Others (More demanding)
I find common ground and build relationships to support British Council goals. I do this by building trust with others, by paying attention to their concerns and needs, and showing that I understand their interests. I achieve understanding and trust in a culturally sensitive way – whatever my role.
link to behaviours descriptors:

http://www.britishcouncil.org/bc_behaviours-2.pdf

INTERESTED CANDIDATES MUST COMPLETE THE BRITISH COUNCIL APPLICATION FORM AND SUBMIT IT WITH THEIR C.V. WE WILL NOT ACCEPT C.V’s ALONE: please see link below

http://www.britishcouncil.org/me-app_external_new.doc

About the Company

The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide.

We call this cultural relations.

We have offices in more than 100 countries and territories and are active in many more.

Cultural, diplomatic and economic benefit for the UK
We create long-term relationships that provide cultural, diplomatic and economic benefit for the UK.

We provide access to the UK’s assets (language, arts, education and society), especially in big and emerging markets, as well as opportunities for millions of people to engage in global dialogue.

We are operationally independent from the UK government, which enables us to build trust on the ground in places and with people where relationships with our country, society and values are strained.

We place the UK at the heart of everything we do. We are working for the UK where it matters.

Apply Now!