Market Research Manager | Hoshanco Holding Riyadh
• Plan, execute, and manage all sorts of qualitative and quantitative researches required; either by himself and/or with the Research Agencies involvement.
• Plan, execute, manage, and report all M&C Tracking / Measurement Studies: Brand tracking, Advertising tracking, and Public Relations tracking.
• Frequently profile and analyze the Brand’s target audience, as well as competition.
• Provide market as well as competition intelligence reports.
• Study and report findings on the macro environment (legal, political, economical, social, and technological) pertaining to certain market sectors / industries.
• As required, gather published information, analyze them, and then report findings.
• Use scientific and proven research & analysis methodologies.
• Solicit, assess, and recommend Research Agencies based on their research methods and techniques.
• Be the company’s interface with Research Agencies and any other 3rd Party hired for marketing research work related.
• Develop the annual marketing research plan.
• Develop and manage the marketing research budget.
• Constantly search for and apply effective as well as more modern forms of marketing research.
• Work closely with other members of ‘Marketing & Communications Division’ to maximize achievements.
• Assess, recommend, direct, and / or conduct marketing researches for Strategic Business Units and Business Units, owned by Hoshanco Holding.
Skills
• Saudi National preferred
• Degree in Marketing, or Business Administration
• 8 to 10 years of experience in marketing research field
• Excellent command of Arabic and English languages
• Good planning and organization skills are essential as job requires managing multiple tasks and delivering against tight deadlines
• Solid analytical and interpretational skills, as well as strong reporting and presentation abilities
• Great interpersonal skills as teamwork is key
• Apply best practices to sustain a cooperative relationship with agencies, and obtain above-expectations productivity out from them
• A highly motivated and confident individual who is ready for a challenging position
Education: Marketing
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