Marketing Analyst | Alghanim Industries - Kuwait
Job Description
Marketing Analyst is to lead, plan, and execute the marketing direction for ATLAS product offerings, initiatives and to develop and execute marketing direction and strategies to improve sales. Effective management of the marketing, advertising and promotional activities of ATLAS. • Lead a comprehensive situation analysis that would put together all relevant market and customer information that needs to be considered when crafting the marketing Plan.
• Expand on ATLAS marketing portfolio through marketing activities and appeals to ensure a high level of Sales and awareness in Kuwait.
• Maintain brand integrity and compliance across product offerings, marketing materials and all other internal and external communication as it pertains to our brand.
•Website and content strategy development.
•Maintain and regularly update relevant sections on ATLAS website and maximize the
usage of social media to promote ATLAS events.
•Implement and analyse data to prepare periodic reports that track key performance metrics including Sales, Market and Operations analysis.
•Communicate and present analytical reports and findings to the management team
•Identify customer and market needs and create Product Development Briefs to ensure long term business objectives are being appropriately addressed.
•Working internally with Sales & Operations teams on marketing & promotional calendar
•Market & competitor analysis and provision of strategic data to internal teams to maintain competitive advantage in a fast becoming competitive moving industry
•Ensure that Marketing activity operate cost effectively and yield maximum results
•Collaborate with a wide variety of functional areas such as sales, editorial, b-to-b marketing, management team, PR, research and operations to execute specific marketing plans.
Skills
Business or marketing-related degree or equivalent professional qualification, MBA-preferred
Experience in all aspects of developing and maintaining marketing strategies
Technical marketing skills
Proven experience in customer and market research
Relevant product and industry knowledge
Excellent written and verbal communication skills
organization and planning
problem analysis and problem-solving
team-leadership
formal presentation skills
persuasiveness
About This Company
Alghanim Industries has committed to becoming the most successful and admired company in the region.
Our mission and success is founded upon our core principles of quality, service, innovation and integrity. We place a high value on commitment to and investment in the people who contribute to the continued growth, diversification and success of our business. We are:
· A leading trading and industrial conglomerate in the Middle East with more than 30 businesses and a multi-billion turnover, with operations in 40 countries
· The largest and most diversified privately-owned company in Kuwait with more than 20 in-house brands and over 300brand affiliations
· Market leader in almost every major business in each major geography that we operate
· A Company with a long history of success built on the early adoption of globally-proven business practices
· A highly-respected family and brand name
· Employing around 12,000 employees from more than 45 nationalities
Renowned for our pioneering and dynamic business strategy and management philosophy, we are dedicated to finding, developing and training talented and energetic people who want to grow with us.
We currently operate more than 30 business divisions spanning a broad spectrum of industry sectors (listed below) and head office functions, such as human resources, finance, business development and legal.
Our business units are involved in the following sectors:
· Advertising and media
· Automotive sales and services
· Consumer credit
· Consumer engineering (home automation, air-conditioning and elevators)
· Document management
· FMCG wholesale and distribution
· Insurance
· Manufacturing of industrial goods in building and construction materials and structures
· Projects engineering (building management and electro-mechanical solutions)
· Retailing in building and home construction products/tools
· Retailing in consumer electronics
· Retailing in home furnishings
· Shipping and transportation services
· Travel
