Marketing and Communications Manager | Richemont Dubai UAE

Job Description

MAIN PURPOSE

Develop the PANERAI Business by implementing marketing and communication tools to ensure that the  brand’s image and visibility, sales and quality of services will meet requirements.

• Quality of services includes :
• Customer relationship
• Brand support ( guidelines and feedback )
• POS merchandising
• Communication support 

KEY MARKETING RESPONSIBILITIES

Define, negotiate, implement, coordinate and follow marketing operations and budget for the Middle East, Levant, Turkey & India

Increase the brand presence and Image as per the guidelines of the HQ

PR

• Liaise with PR agency
• Elaboration, implementation & follow-up of PR plans
• PR evaluation monitoring & analysis
• Competition analysis + benchmarking + bestpractices
• Management of specific requests from retailers & journalists: pics, texts…
• SIHH coordination : journalists list, planning, evaluation of PR coverage
• Build up network with UAE and pan-Arab press editors and media representatives

Event

Organization, coordination and participation to Press trips

Organization of Local Event / Exhibition to promote the brand

Close Follow up of Boutique’s event/animation

Liaise with brand & suppliers

Media

Elaboration and follow up of  the media Plan per country

Agency Brief

Liaise with Media agency & production company & brand.

Liaise with retailers/distributors : dispatch of advertising material, media plans & schedules

Competition analysis + benchmarking + best practices

TradeMarketin

Production of visuals (based on existing displaysand/or specific needs)

Ensure that the visual merchandising is in linewith brand requirements

POS animation

Visual Merchandizing

Manage and ensure Visual Merchandiser to perform below tasks:

Update POS dispatch tools & liaise with clients

Annual purchase order in liaison with the line manager / forecast & budget follow up

Check and control POSM stock & adjustments

Production of specific material if required

Management

• Ensure development andmanagement of team member under supervision

Retail Marketin

Managing the CRM program of internal boutiques

Conceptualization and implementation of Boutiqueconcepts with Milanand work with local contractors and discuss concepts

Follow up with boutiqueson CAPEX with HQ and suppliers and clients

Budget Follow up

Responsible to elaborate, negotiate and follow the Marketing & Communication Budget

Others

Participation to the elaboration of the yearly Strategic Plan

Desired Skills & Experience

Education:

• Bachelors degree

Required experience:

• Experience in Marketing is a must – Experience in Luxury Business is highly desirable 

Technicalskills / abilities:

• Excellent Computer knowledge of Microsoft office
• Fluent in English and French. Arabic a plus

Personal skills

Thesuccessful candidate will have the following personal qualities:

• Good negotiation and interpersonal communication skills
• Creativity, Presentation skills, written and oral communication skills
• Organizational skills, Pro-activity, Autonomy and Maturity
• Understanding of eastern and western cultures
• Excellent knowledge of general business with special emphasis in luxury business