Marketing Communications Specialist | Peppers & Rogers Group Kuwait

JOB DESCRIPTION
Marketing Communications Specialist must be comfortable at:
• Being Responsible for development, execution and fulfillment of marketing communications and promotional programs for the Bank’s Total Relationship Loyalty (TRL) Program that will drive member acquisition, retention and growth
• Preparing the budget and plan / calendar of the marketing communications, promotional and campaign activities for the Bank’s TRL Program
• Managing relationships with the Bank’s Corporate Communications and agencies for preparation of the communication material, marketing campaigns and promotions
• Designing, coordinating and executing/monitoring all TRL Program related communications activities such as:
o Instant SMS communications, eg. after points earning or redemption
o Regular and specific mailings, eg. monthly points balance statement
o Specific segment communications, i.e., special events
o Program updates, eg. new rewards/partners
• Coordinating maintenance of information and layout on TRL Program portal and information website in cooperation with QNB Marketing Communication team
• Analyzing issues in communication content and channels and follow up on the solutions
• Being in constant communication with the Bank’s Corporate Communication, relevant Retail departments, channel owners and Loyalty Program partners, assessing TRL Program communication requirements and planning their delivery
• Designing and managing the execution of marketing campaigns / initiatives (Bank only and with partners) for the Loyalty Program:
• Formulating the value proposition and data request for customer target list
• Developing business requirements and business processes that govern the campaign / initiative interactions (internally among departments) and externally for customer interactions like enrolment, redemption, etc.
• In collaboration with the Bank’s communications team, briefing the third party creative and media agency for the design of key messages, right positioning, art directions of campaigns
• Developing launch documents for customer facing agents (contact center and branches), such as call center scripts, Q&As document, instruction guides, etc.

Peppers & Rogers Group is a management consulting firm, recognized as the world’s leading authority and acknowledged thought leader on customer-based strategies and underlying business initiatives. Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group invented the term 1to1® marketing to illustrate the importance of treating different customers differently, and transformed the concepts into practical methodologies driving financial results for companies.

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