Marketing Coordinator | Doha
Our client, an academic medical centre, is seeking a Marketing Coordinator to develop and implement a wide variety of marketing and promotional programs and initiatives in support of current and emerging programs and services of the centre. The successful candidate will be responsible for the following:
1. Develops and implements marketing programs, publicity efforts, and advertising campaigns; prepares budget estimates for promotional campaigns, and participates in the identification and resolution of related problems in close coordination with PR and Marketing Director.
2. Conducts, or assists in conducting portions of market research activities to identify target markets, including potential underwriters and sponsors; and to identify the appropriate media for distribution of promotional information.
3. Plans, organizes, and facilitates specific promotional and special events for the centre, to include the BOG and Executive Committee meetings, conference and workshops, outreach and community events, press conferences, banquets, exhibits, and related activities.
4. Designs, writes, edits and oversees the production of printed promotional and informational materials, to include catalogue pages, brochures, and flyers; negotiates directly with vendors regarding media cost, placement, and production scheduling.
5. Distributes and/or presents information and promotional materials to the media, internal and external agencies, and the general public, as appropriate.
6. Initiates and/or participates in direct or indirect interactions with members of the centre in the planning for marketing programs and initiatives for the centre.
7. Represents and promotes interests of the centre at business and community meetings and events, either on-site or at regional, national, and/or international venues, as appropriate.
8. Monitors and evaluates programs effectiveness; produces periodic evaluation reports and prepares proposals for program enhancements and new initiatives.
Qualifications needed for the role are as follows:
Bachelors Degree in communications, marketing, or related professional field.
Additional qualifications and/or training in communications subspecialties are an added advantage (such as messaging, writing PR documents such as press releases, op-eds, advertisements, web content, etc.; conducting focus groups and surveys, etc.)
Minimum of 6 years of progressively responsible work experience, including 4 years in Marketing / public relations / constituent relations role with responsibility for frequent communication with both internal and external audiences.
Ability to fluently speak, read, write, and edit in the Arabic and English language.
Strong interpersonal skills and the ability to effectively communicate with a wide range of individuals and constituencies in a diverse community.
Ability to prepare and implement marketing plans and programs.
Knowledge of market research principles and techniques
Knowledge communication and advertising principles, strategies, techniques and media.
Ability to plan, organize and coordinate media activities and special events.
Ability to create, compose, and edit complex written materials in English and Arabic.
Skill in organizing resources, analyzing and solving problems, establishing priorities, and making evaluative judgements.
Skill in use of personal computers and related software applications.
Ability to use independent judgment and to manage and impart confidential information.
Ability to gather data, compile information, and prepare reports.
Comprehensive knowledge of marketing principle, concepts and methodologies.
Effective public speaking and media presentation skills.
Knowledge and detailed understanding of cultural environments, and political processes and institutions in Qatar and the Arab world.
knowledge and appreciation of general trends in information technology
Arabic speaker with strong Arabic skills.
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