The Role
• Assist Marketing Manager in managing marketing team and on developing, planning, presenting and implementing brand marketing objectives and strategies in line with global Brand guidelines including market interpretations to improve or maintain competitive market share.
• Formulate and present local marketing objectives specifying the Brands’ long term strategy.
• Develop and implement local marketing calendar
• Work to achieve planned mix of business in all major products categories – working with business managers to understand category analysis
• Work closely with PR team to understand their plans and events and reviews PR reports
• Uses microstrategy to analyze key data
• Works to maintain accurate and regularly updated list of products on phase out/discontinued
• Assist Marketing Manager in ensuring that the brand image and position is maintained properly in accordance with corporate standards through regular reviews with Marketing Manager / field visits and through creation of local collateral
• Liaising with NY and marketing team in regards to the ME & India websites. Working with NY on monthly brand and product information updates and refreshes.
• Work with digital to maximize online possibilities
• Manage a competitor analysis on a regular and consistent basis; competitor support in store, launches, advertising.
• Manage live chats with digital manager
• Localizes where possible marketing materials to ensure relevance and suitability.
• Reviews P and L on a monthly basis with the marketing & brand team
• Works with trade marketing to ensure accuracy on non saleable orders
• Supports management of ROIC analysis for any newness and promotions – build action plans from this that feedback to the brand manager
• Works with business managers to understand category analysis and impact of newness and promotions.
• Drives pricing strategy through regular and consistent reviews and plans; working alongside the business management team
• Conducts post launch evaluation analysis of major programs and reported findings to Marketing Manager.
• Coordinate with consumer communications to gather feedback from customers
• Conducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors
• Seek locally relevant CSR initiatives & rolling out of CSR activities across various touch points
Requirements
• Degree in Marketing or equivalent
• Minimum of 3-5 years Marketing in a retail / cosmetics / luxury goods or FMCG arena
• Must possess strong analytical skills, as well as excellent computer skills, including in Microsoft Outlook, Word, Excel, and Power Point.
• Arabic skills is essentials (both written & verbal)
• Experience in handling multi-task.
• Accountability in current role for decision making
