Marketing Executive | HR Source Consulting (HRSC) Dubai, UAE
The Role
•To plan and implement cost effective, targeted marketing campaigns for the Events
•To allocate spending and resources that will generate the best returns
•To successfully write and implement 2-3 marketing plans per month
•To ensure that and take responsibility that your individual event budgets are kept to
•Through the use of creative and copy writing, to generate interest and desire and encourage people to take action and book onto your events.
•To generate target sponsorship marketing campaign
•To communicate with internal ‘clients’ and with Producer and Organisers about the planning, progress and results marketing activity
•Liaise and negotiate with suppliers
Requirements
•Producing a cost effective, highly targeted plan with accurate costing
•Liaising with Magazine marketers to ensure cross promotional opportunities are maximised
•Ensuring all activity goes at the planned time and deadlines are strictly met
•Ensuring all activity is documented on the campaign timeline
•To be financially accountable for each event budget you control
•Building strong relationships with relevant members of the magazine staff, seeking input from marketing, editorial and publishers when necessary
•Enthusiasm, initiative, ambition and commitment to succeed in a career in B2B events marketing
•Communication: able to develop and maintain excellent personal relationships with team members, other businesses and suppliers
•Creativity – write interesting, benefit focused sales copy and thinking of new ways to reach and involve our target audiences Commercial focus – understand return on investment, cost and revenue figures and forecasts and their implications for the bottom line of the business
•Attention to detail
