Marketing Intelligence Manager – FMCG | Mackenzie Jones Dubai, UAE
The Role
Our client is a global leader in the FMCG sector supplying an extensive range of household brands globally. Due to significant growth over the last couple of years throughout the MENA region they are currently seeking to recruit an experienced Research Manager.
Main responsibilities will involve:
– Become trusted advisor of the whole marketing department (4 divisions) by helping identify, prioritize, and address market intelligence needs
– Apply the proper research methods for each specific need
– Perform primary and secondary research and analysis
– Perform segmentation and assist marketers in the targeting and positioning process
– Advise marketers on intelligence findings and apply knowledge to marketing plan
– Track performance of marketing process
– Perform Competitive Intelligence
– Subscribe and leverage secondary data resources which are in regular use in the industry and economically beneficial
Requirements
Candidate Profile:
– Degree in marketing or business administration
– At least 4 years of experience in marketing research
– Desirable professional background in a leading FMCG / Electronics MNC or in a market research agency with exposure to FMCG /Consumer clients
– Excellent quantitative aptitude and marketing acumen
– Good PC skills in Excel and PowerPoint
– Good persuasion skills, assertive nature
Specific Knowledge:
– Working knowledge of qualitative and quantitative research methods
– Familiarity with primary and secondary information acquisition
– Understanding of segmentation, targeting and positioning process
– Self starter being able to work under minimum supervision
– Initiative and ability to work in a multi-cultural environment
– Assertive, determined, flexible and creative personality
