Marketing Manager – Shopping Mall |Mackenzie Jones Dubai, UAE
The Role
Our client are a medium sized developer who own and manage shopping a mall in Dubai. A requirement has arisen for a Marketing Manager.
Day-to-day responsibility for all marketing communications for the mall, to both the consumers and the retailers.
The position requires a Marketing Manager to work in a shopping centre marketing or the events industry. An understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship would be advantageous. To assist with the brand guardianship of the mall and related sub-brands
The position is responsible for launching and continuous implementation of the shopping mall, mall events plan and budget.
Retailer Communications
• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
• Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s
• Develop individual marketing campaigns for retailers as required
Online Marketing
• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions
Guest Communications
• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
• Management of the Gift Card program and any loyalty card programs that are implemented
Consumer PR
• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Comms team as well as other stakeholders
Internal Communications
• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.
Marketing Plan
• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
Marketing Campaigns
• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget
• ROI analysis required on each promotion and fed back to business
Research
• Support Marketing Manager with annual Research plan and requirements
B-2-B Relationships
• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.
• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.
RequirementsQUALIFICATIONS & EXPERIENCE (COMPETENCIES REQUIRED) • Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience |
About the Company
Mackenzie Jones are a specialist Marketing and Sales, HR, Finance, Agency and Creative recruitment consultancy based in the Middle East. Mackenzie Jones Middle East has decades of recruitment expertise across the GCC and Levant regions. Along with a deep understanding of key market sectors, we never forget to treat clients, companies and candidates as individuals who have unique needs.
So we always listen, constantly learn, occasionally challenge – and frequently advise. It’s all part of a service renowned for its courtesy, consideration and dedication.
We’re growing rapidly because people appreciate our honesty, commitment – and results
Specialties:
Marketing Recruitment, Finance Recruitment, HR Recruitment, Agency and Creative Recruitment.
