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Marketing Manager | Alshaya Kuwait

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The Role

American Eagle Outfitters is a leading lifestyle apparel brand for women and men 15-to-25 years old. The American Eagle Outfitters stores provide casual and affordable fashion of the highest quality for young adults.
The new American Eagle Outfitters store features high-quality, on-trend clothing and accessories at affordable prices. Reflecting the brand’s casual lifestyle, the first in-store collection offers a multitude of styles, fits and washes in American Eagle Outfitters’ signature denim collection. AE jeans are recognized as the number one American specialty store jeans by 15-to-25 year old men and women. In addition, American Eagle Outfitters offers a broad collection of fashion knit tops, graphic tees, fleeces, shorts, as well as accessories — footwear, jewelry, belts and swimwear. The AE collection offers the highest quality soft, comfortable fabrics, featuring on-trend styles and great value. Also, available at the AE stores will be the latest collection from aerie, the comfortable loungewear and intimates brand by American Eagle Outfitters.
American Eagle Outfitters operates 939 stores throughout the United States and Canada, and through its e-commerce business ships merchandise to 62 countries worldwide.Deliver the Brand marketing & promotional Strategy within agreed budgets through the promotion & development of Brand identity. Responsible for the accurate & consistent implementation of Brand Visual Merchandising guidelines.

Requirements

* Work closely with the Brand team on the creation of promotions and Best Buys, remaining flexible to changing divisional and market conditions
* Take responsibility for the Operational execution of all campaigns and activities
* Create POS formats for each individual market, subject to local regulations and licenses. Liaise with Country Managers
* Identify market opportunities that will enhance & ensure a leading position within the individual markets
* Ensure consistent implementation of all brand layout guidelines & visual merchandising techniques
* Evaluate potential changes, and where discretionary, advise implementation or not, including cost/benefit analysis
* Responsible for the most cost effective & best quality production of all locally sourced graphics, signage, fixtures and visual merchandising equipment
* Work with outside parties on the purchase of consumable non stocks such as carrier bags and ticketing within Company and local market requirements
* Act as a key interface with the host Brand on a regular basis to ensure the receipt of the most up to date marketing, promotional & visual merchandising initiatives & techniques
* Cultivate strong relationships with the host brand. Seek to influence their their thinking with regard to the Middle East market.
* Work with outside agencies on the design of advertising, window graphics and in store POS as required

* Good general education, further qualifications in Visual merchandising, Art & Design desirable
* 5-7 years retail ops experience includingآ 3 years in VM management.
* Ability to apply sound brand principles to projects & campaigns
* Degree level education preferred (business subject).
* Marketing qualification preferred
* Strong Planning & organizing skills
* Computer literate

About the Company

M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings.

Alshaya’s stores can currently be found in 19 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia, the Czech Republic and the UK. It employs more than 28,000 people from over 90 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

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