Marketing Manager | Doha
To provide functional expertise, strategic direction and operational implementation for all marketing activities
required to maximise the international profile, exposure and awareness of a project in Qatar, which include residential and commercial proprties, precincts, retail components and such other areas as determined by the General Manager of Marketing.
Principal Accountabilities:
Management of the marketing of a large development project within Qatar, the region and internationally. Continual evaluation and, when required, adjustment of the marketing strategies and plans in collaboration with the GM of Marketing. Ensuring top of mind awareness within the targeted publics of the development project.
Development and Implementation of strategies and plans to achieve the purpose of the role.
Maintenance of the relationship with customers and public at large.
To ensure that the marketing activities are successful in driving the sales and leasing objectives set by the company.
To recommend changes in marketing philosophy and policy when such changes serve the best interests of the organization.
To develop and coordinate media coverage related to television commercials, sales campaigns, and/or
promotional materials.
Duties:
Oversee the creation of the image, ambiance, aesthetic value and overall identity of the project and its component parts in relation to the delivery of the marketing materials required to promote brand.
Act as the Brand Guardian and developer of brand extension through the addition of new marketing elements (products) that support and reinforce the brand.
Enhance the brand through the continued development of brand architecture, essence, and tone of voice
through the development of comprehensive strategies to communicate the brand to local, regional and international publics.
Create strategies, in collaboration with the GM, that ensure that the brand reaches top of mind awareness in its targeted markets.
Develop and implement, with the GM, the marketing strategies, plans, policies procedures and budgets
consistent with the approved development strategy and management directives.
Oversee and manage the creation of all marketing messages, materials and programs required to support product launch timelines and carryout the sales strategy.
Ensure that the marketing strategies and messages are communicated throughout the company.
Carry out research and prepare reports for the GM with regard to the status and current actions of competitive projects and associated pricing, positioning, quality, features and value.
Assure coordination with the Sales and Leasing Departments in order to achieve unanimity of message, content, and deliverables.
Establish and manage relationships with outside marketing firms and ensure that their work is carried out effectively and meets all quality, timeline, and budgetary expectations.
Coordinate with the Corporate Communications department the production of press releases, media
communications related to product launches, announcements or other newsworthy stories.
Oversee the coordination of marketing events and conferences, and all other third party interactions that
promote the project and the company, in line with the development and marketing strategies.
Lead and manage the marketing team and ensure their work is efficient and effective. Create and manage the marketing budgets and monitor progress of current projects against development targets, individual staff and agent responsibilities and the marketing plans.
Assist the sales and leasing efforts through the comprehensive provision of services as required and requested by the General Managers of those departments
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