Marketing Researcher | Almutlaq Co. Ltd. Riyadh, Saudi Arabia
Summary:
Designs marketing research projects and analyzes results by performing the following duties.
Essential Duties and Responsibilities:
Assists market research director in development of market research objectives to help the organization meet its strategic goals.
Analyzes current research and statistical techniques, and evaluates the latest research developments to develop new market research methods.
Establishes research method, such as survey, opinion poll, or questionnaire, and designs means for collecting data for each project.
Develops and assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and organization’s image and marketing effectiveness.
Researches market conditions and conducts feasibility studies to determine market demand for existing and new products or services.
Gathers, analyzes, and compares competitor data and pricing to that of organization.
Maintains market intelligence database and uses computer to examine, analyze, and compile statistical data.
Prepares reports, including charts and graphs, and presents recommendations for action plans to management.
Skills
- Minimum 2-3 years experience in similar role.
- Good English.
Education
Bachelor’s degree in related field
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