M&C Saatchi concludes Levant workshop ‘Choir Elevation’

Advertising agency M&C Saatchi concluded a workshop entitled ‘Choir Elevation,’ held on January 25 and 26, 2012, at Al Hejaz Towers in Amman. In attendance were participants from Palestine’s ‘Sky Advertising Agency’ and Iraq’s ‘Al Mada Group,’ in addition to the M&C Saatchi Jordan team.

“The workshop aimed to elevate the performance of the different teams, in addition to building ties of cooperation and team spirit among the participants from the sister companies, through the creation of a common language and the standardization of professional values,” said M&C Saatchi Levant’s Managing and Creative Director Mr. Georges Joujou.

“Choir Elevation” workshop consisted of seminars that showcased M&C Saatchi’s work philosophy and tools, in addition to the latest marketing and media trends and techniques. The workshop also included various professional team challenges.

Mr. Manhal Nacouzi, COO of “Vertical Mena,” M&C Saatchi’s sister company, emphasized on the importance of utilizing the most effective media, for the product in hand, in order to ensure the best ROI possible for the client.

Mr. Rachid Kanaan, M&C Saatchi Regional Planner, also discussed the value and the role of strategic planning in the development of marketing and communication plans.