McCormick & Company, Inc. Names R/GA Digital Agency of Record
R/GA, the agency for the digital age, is pleased to announce that it has been appointed U.S. digital agency of record for McCormick & Company, Inc. The agency will be responsible for the comprehensive digital strategy across a number of consumer product brands including McCormick, Lawry’s, and Old Bay.
The agency’s duties will encompass everything from innovative platform development, creative, and media planning to the iteration and implementation of mobile, social, and retail initiatives.
“We chose R/GA as our new digital partner because we believe they will take McCormick’s digital marketing to an entirely new level,” said Lori Robinson, Vice President Corporate Communications, Corporate Branding & Culinary Marketing at McCormick & Company, Inc. “This award-winning agency is highly innovative, a leader in the industry and passionate about their work. We feel that R/GA equally matches our passion for flavor, and will help us drive new food experiences that will effectively engage our consumers.”
R/GA will focus on building digital solutions aimed at strengthening the connection between the market leader and its consumers while helping to improve the overall meal and grocery planning process. R/GA will also be responsible for developing seasonal campaigns to promote McCormick products, the first of which will launch in second quarter 2011.
“McCormick & Company, Inc. is an iconic and admired brand with over 100 years of history in the marketplace,” said Bob Greenberg, chairman, CEO, global chief creative officer at R/GA. “We are excited to lend our expertise to this new category and are thrilled to be chosen as the U.S. digital agency of record. We look forward to helping McCormick strengthen its leadership position and deliver on its key business objectives.”
As a leader in digital advertising and marketing, R/GA has an esteemed legacy for creating cutting-edge solutions that redefine the way brands communicate with their constituencies. Platform development, an integral part of what R/GA will be handling for McCormick, has been a key factor in helping the agency forge meaningful new relationships with leading brands around the world.
