One of the coolest examples of using smartphones for marketing from McDonald’s in Sweden, connect to the billboard and play without the need to download anything, and free McDonald’s goodies are given away to winners.
Advertising Agency: DDB, Stockholm, Sweden
Creative director: Andreas Dahlqvist
Art Directors: Gustav Holm, Lisa Karlsson, Fredrik Simonsson
Copywriters: Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson
Production leader: Lina Tuikka
Digital producer: Merwan Maaruf
Technical Director: Andreas Fabbe Andersson
Graphic Designer: PM Jonsson
Hi. Thank you for this amazing article. It just lacks an important detail: this campaign also includes an App for mobile phones called “Lamia goes to Hollywood”. It’s available both on my website an the AppStore on http://itunes.apple.com/us/app/lamia-goes-to-hollywood/id518151801?mt=8
Cheers