Media Director | TBWA Zeenah Muscat

Purpose:
To be responsible for development and management of the media department.
To offer expert guidance and advice on media buying and planning strategy for agency key clients.
To develop a strong base of direct media clients sufficient to warrant the establishment of a separate media buying unit.

Principle Responsibilities:
• Planning and buying cost effective media campaigns for all TBWAZEENAH clients
• Building and maintaining effective working relationships with media owners in Oman and the Gulf at large
• Assisting the pitching for new business
• Providing a quantifiable return on the clients’ investment
• Managing & recruiting a media department
• Achieve market leadership in Oman for media buying agencies
• Introduce software based media planning and buying tools into the agency

Skills
• Bachelors Degree in a related subject
• 8-10 years proven working experience with recognised media buying agencies – preferably within the GCC
• A working knowledge of all media channels including online media
• Have an entrepreneurial attitude and a desire to build own business
• Creative thinker who likes to try new ideas
• Possess excellent communication, presentation and organisation skills
• Ability to work with a wide range of people, including clients, sales people and team
• Have a professional appearance and persona
• Must be able to analyse research data to present rationale for media plans
• Have a flexible approach to working hours
• Ability to be able to respond well whilst working under pressure

Measures for Success:
• Establishing a long term buying ‘mentality’ amongst all key clients – doing the science!
• Educating clients to the added value of good media planning
• Developing a strong reputation within the local market
• Attracting some of the best talent into the team
• Able to move to a more independent status by end of 2009

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