Mediaquest records over double increase in AMDmode.com monthly visitors
- International brands and prestigious content boost traffic to Middle East’s only online men’s fashion magazine
- Follows Mediaquest’s acquisition of 49% stake in the business
Dubai, UAE – April 2, 2013: Mediaquest, a leading media company in the Middle East and North Africa, announced that monthly visitor figures have more than doubled to AMDmode.com, the Middle East’s first men’s online fashion magazine, following the acquisition and launch last year.
Almost 300,000 monthly visitors now turn to AMDmode.com for dedicated reporting on the latest in global style, and the Dubai microsite for on the pulse fashion and society coverage from the UAE’s style capital.
AMDmode.com com is part of the premium digital network Dotmena, launched by Mediaquest to connect luxury brands and extend reach with key audiences across the MENA region. Dotmena currently represents more than 41 million unique visitors, 1 billion impressions and 2,000 websites across varied sectors.
Alexandre Hawari, co-CEO Mediaquest said, “The robust growth in visitors to AMDmode.com is testament to the distinctive lifestyle content made available to the growing number of internet users across the UAE; an increase in 20 per cent usage recorded over the last 2 years.
This dedicated online fashion magazine was designed for the style and time conscious urban man in response to figures that more than 40 per cent of men in the region spend 80 per cent of time browsing the internet and using social media. Our strong track-record in the publishing sector, and the bespoke targeting from our digital network dotmena, combined with the expertise of our local and international editorial team, provides the ultimate lifestyle resource for our affluent readership.”
International luxury brands including Ralph Lauren, Louis Vuitton, Marc by Marc Jacobs, Bvlgari, Hermes, Patek Philippe and Omega are part of AMDmode.com’s growing collaboration portfolio with activity ranging from photo shoots to features and interviews, adding kudos and attracting a growing international audience, with more than 10,000 likes on Facebook and an increasing number of followers on twitter.
Ahmad M. Daabas, Founder & Editor in Chief said, “It was a great honour to launch the first online men’s magazine in the region, our growing readership is representative of efforts made to provide the ultimate lifestyle guide.
Our features have included interviews with some of the most interesting figures in the world of fashion and design including the recent cover story with Dean and Dan Caten, founders and owners of fashion label Dsquared2, famed celebrity stylist Brad Goreski, and Argentian Polo player Nacho Figueras.”
For further details visit www.amdmode.com and for sales enquiries visit www.mediaquestcorp.com.
Mediaquest is one of the leading media companies in the MENA region since 1998 has provided unique insights into the Arab world through it diverse portfolio of over 20 consumer and trade publications covering business, marketing, communications, women’s interests, lifestyle, entertainment and automotive sectors. The company publishes in three languages and operates an international network across Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris.
About Mediaquest: partner in media, partner in digital, partner in events, partner in success
www.mediaquestcorp.com
Since 1998, Mediaquest has provided unique insights into the Arab world through its diverse range of media. It operates in Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris and publishes in three languages. With more than 20 consumer and trade titles covering business, marketing, communications, women’s interests, lifestyle, entertainment and automotive, Mediaquest is one of the leading media companies in the Middle East and North Africa. Mediaquest’s mission is to inform, educate and entertain audiences in the Mena region, providing a bridge between the Arab world and the West. It prides itself in providing unbiased analysis of the issues that matter most to the region.
Partner in media
Mediaquest Publishing – Business, corporate and consumer magazines. Celebrated titles include Arabies, Saneou Al Hadath, Trends, Gulf Marketing Review, Communicate, Haya, Raceweek, Kippreport.com, Autocar Middle East with F1 Racing Middle East and Policy.
Partner in digital
dotmena – dotmena is fast becoming the premium network of choice for advertisers and publishers to expand their reach in the region. dotmena represents more than 2,000 websites in the fields of business, marketing, communications, sports, women’s interest, lifestyle and entertainment, allowing us to match the right ad to the right audience at the right time. www.dotmena.com
Partner in events
Mediaquest creates, project manages and delivers successful events, including:
GMR Marketing to Women Conference: deconstructs conventional marketing wisdom to help unearth fresh insights, new attitudes and research to help marketers connect more deeply with one of the region’s most influential consumer bases.
GEMAS Effie Mena Awards: the regional version of the world’s premier awards for marketing excellence, the Effie. It is one of the most eagerly anticipated events on the Middle East’s business calendar. www.gemaseffie.com
Insurex: A Meeting of Minds from the Middle East Insurance Industry, bringing together insurers, reinsurers, brokers, regulators, risk managers, lawyers and consultants from across the region and international markets to discuss key trends and share best practice, creating an open platform for discussion, sharing information and networking. www.insurex.me
SPIA: The Sports Industry Awards is a joint venture between 360 Sport and Mediaquest, designed to showcase the relationship of sporting excellence and business. The inaugural event will take place in March 2013. www.spia.ae
