Michel Salgado Continues as Chevrolet Ambassador, Drives All-New 2015 Tahoe in the Middle East
DUBAI – 2014-09-28: Real Madrid legend Michel Salgado signed an agreement on September 26 at the Dubai Sports City Football Academy to continue to serve as Chevrolet regional brand ambassador in the Middle East. He is now driving the all-new 2015 Chevrolet Tahoe.
“We are proud to continue our partnership with Michel Salgado – a global sports champion and an iconic figure in the world of football,” said Ahmed Soudodi, Regional Chevrolet and GMC Brand Manager of GM Middle East Operations. “His passion for the game and support of football in our region represent what the Chevrolet brand is all about.”
He added, “As a ready for life family SUV, the 2015 Tahoe is the perfect match for the lifestyle of Michel and his family.”
Salgado echoed that statement, adding: “I am very excited to once again be representing the Chevrolet brand and driving the 2015 Tahoe. I have heard wonderful things about this vehicle, especially its upgraded comfort and safety features. My family and I will definitely enjoy it.”
Chevrolet has become a leader among global vehicle brands in the world of football sponsorship. It also sponsors Barclays Premier League giants Manchester United and the Dubai Schools Football Cup.
The 2015 Tahoe is engineered to be more comfortable, functional and safe. Its comprehensive safety technologies for crash avoidance and occupant protection give passengers 360-degree protection. The easy, intuitive MyLink infotainment system and rear-seat entertainment system with a nine-inch screen allow occupants to remain connected and entertained while on the road. The 2015 Tahoe also has a roomy interior to accommodate large families or large amounts of cargo.
Michel Salgado is the Director of Football at the Dubai Sports City Football Academy. He was a star with Real Madrid and the Spanish national team. Salgado played in more than 300 La Liga, FIFA World Cup and European Championship matches.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette; crossovers such as the Captiva and Traverse; and SUVs and pickups including the Tahoe and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Care. More information can be found at www.chevroletarabia.com.
