Middle East edition of Audi magazine launched

Audi is celebrating the launch of the Middle East edition of the Audi magazine. The Audi magazine will be published biannually and is a tailored version of the successful international edition, which has enjoyed a print run of over 15 years and is available in 25 languages in 70 countries.

The magazine will be printed in Arabic and English combined in one publication.

The Audi magazine works with journalists, photographers and designers to cover the latest regional and international news, events and product launches, as well special features about art, design, technology and innovation. The result – wide-ranging topics, a high level of journalism and impressive visual design.

“Audi is the fastest growing premium brand in the Middle East, so we feel it is the perfect time to create a magazine to keep current and prospective customers up to date with the latest Audi news throughout the region and internationally,” said Jeff Mannering, Managing Director Audi Middle East. “The magazine is part of our ongoing global strategy to delight customers and will serve to communicate new model launches, technologies and news, and reinforce our brand claim “Vorsprung durch Technik (Advancement through Technology).”

In keeping with Audi’s innovative approach, the Audi magazine will be available in a range of different formats. The print version of Audi magazine is supplemented by an interactive edition for iPad and iPod. The content of the customer magazine is adapted in a user-friendly manner for the apps, enhanced with numerous films, picture galleries, and full-screen 360-degree rotating views. On the display of the visual quality of the articles becomes an even more palpable experience. Users can navigate through the chapters and stories with the tap of a finger. The magazine can be downloaded from Apple’s App Store, free of charge. In addition to the apps, there is also a browser-based version of Audi magazine, which permits an access on PCs and other digital devices.

The magazine will be mailed to customers throughout the region who have recently joined the world of Audi. It will also be available in Audi showrooms across the region as well as selected 5-star hotels and retail outlets in the UAE.

Notes and media contacts
Note:
The Audi Group sold around 1,092,400 cars of the Audi brand to customers in 2010. The Company posted revenue of €35.4bn and an operating profit of €3.3bn in 2010. In the first half of 2011, the Audi Group sold 652,970 vehicles bearing the four rings worldwide and achieved record figures in terms of revenue (€21.5bn) and operating profit (€2.5bn). Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyõr (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007, of the Audi A4 in early October 2008 and of the Audi Q5 in July 2010. Production of the new Audi A1 has been running at the Brussels plant since May 2010. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 60,000 people worldwide, including around 46,600 in Germany. Between 2011 and 2015 the brand with the four rings is planning to invest more than €11bn, mainly in new products, in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.

Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forwardlooking human resources policy. One example of AUDI AG’s commitment to environmental issues is the newly established Audi Environmental Foundation. Under the heading of “Audi balanced mobility”, the Company is directing its activities toward a major goal – comprehensive CO2-neutral mobility.

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the A1, A3 Sportback and A4, the A5, S5 and RS 5, the A5 Sportback and A5 Cabriolet, the A6, TT Coupe/Roadster and TT RS Coupe, the A7, A8 L, Q5 and Q7, the R8, R8 V10, the R8 Spyder V10 and R8 GT.

Contact:
Rami Joudi
PR Senior Account Manager (Grayling Momentum)
Audi Middle East
Audi Volkswagen Middle East FZE
Dubai Airport Freezone
P.O. Box 27758
Tel.: +971-4-2045-888
Dir.: +971-4-2045-870
Fax: +971-4-2045-890