Mindshare MENA hosts 2nd annual Mindshare Media Summit 2011 in Dubai
Mindshare MENA recently hosted their 2nd annual Mindshare Media Summit 2011 in Dubai in the presence of prominent speakers such as Marco Rimini, Head of Business Planning for Mindshare Worldwide; Sarah Kay, poet and Co-Director of project V.O.I.C.E; Fredrik Bernsel, Sales Director of Linkedin EMEA Partners; Volker Hirsch, Director of Business Development for RIM (Blackberry); Juan Senor, Partner, Innovation Media Consulting; Steve Smith, COO of the Arabian Radio Network; Mazen Hayek, Group Director of PR & Commercial/official Spokesman for the MBC Group; and Roy Haddad, Chairman & CEO, JWT MENA.
The summit aimed to tackle some of the biggest questions facing the region, from understanding the new art of story-telling in a digital age, to how the rise of multiple screens will impact client communications. the presentations included great examples of media innovation from across the world and explaining what these new techniques and trends mean for our region.
“The Mindshare Media Summit 2011 is a great opportunity to show case the latest trends in communication , and how we and our business partners should adapt to be abreast of changes and stay connected with the consumers” says Samir Ayoub, CEO of Mindshare MENA region. “Understanding the disparity between emerging technology and consumer needs is of upmost importance to marketers of this region.”
As a global network, Mindshare finds itself being trusted by a wide range of leading clients and the diverse cultural make up of its employees and community. This summit demonstrates Mindshare’s people are constantly aware of what is happening in their city, their country and their specialized area of expertise to deliver innovation, creativity and superior results for its clients.
Mindshare MENA hosts 2nd annual Mindshare Media Summit 2011 in Dubai
