Mindshare retains Bahrain International Circuit task

Mindshare Bahrain has retained the media buying and planning account for Bahrain International Circuit (BIC), the friendly motorsport facility in the Middle East, following a competitive pitch. The account, which comprises online and mainstream media buying and planning will cover BIC marketing activities in the GCC.

BIC, which will host the first race of 2011 Grand Prix on March 13th, 2011, was opened in 2004 and has been hosting the annual Bahrain Grand Prix- a round of the FIA Formula One World Championship- since then.

Commenting on the win, Joy Kotran, Marketing Manager of BIC, said “We have chosen to retain Mindshare for another 2 years as they have shown commitment, passion and in depth knowledge of our business showcasing creativity that portrays BIC as a market leader in Bahrain”

“At times retaining an account is much more challenging than winning a new account, Keeping BIC’s business with Mindshare proves the client’s confidence in our Business Planning Model. Due to the dynamic nature of the BIC’s business we were challenged to demonstrate innovative media thinking which helped us working towards achieving their long term strategic vision ”said Johnny Khazzoum, Managing Director of Mindshare Bahrain.

As a global network, Mindshare defines itself by being trusted by a wide range of leading clients and the diverse cultural and national make up of its community of employees. Mindshare MENA has 260 employees operating in 16 offices across 10 countries. Mindshare’s people are acutely aware of what’s happening in their city, their country, their specialist area of expertise to deliver innovation, creativity and superior results for the business and its stakeholders.