MINI the ‘Not Normal’ Brand is Picture Perfect at the Dubai International Motorshow

5 November 2013 – MINI celebrated its NOT NORMAL brand campaign at this year’s Dubai International Motor Show with a series of unconventional activities that included a fun photo booth in association with Oreo.

In typical MINI style, visitors to the stand were encouraged to act differently by dressing up in a whole host of fun and funky accessories to make their photo ‘NOT NORMAL.’ Once captured, the photos were uploaded onto facebook.com/MINI.middleeast page and projected on the large LCD screens on the MINI stand promoting the unconventional nature of the MINI brand.

Friend to football fans and to MINI, ex-FIFA captain Fabio Cannavaro a MINI Cabrio driver himself joined the brand on their stand for the Middle East launch of the MINI Intagram page, and to participate in having his ‘NOT NORMAL’ photo taken.

Other special guests to the stand included the new MINI John Cooper Works Paceman, MINI Cooper S Ray Edition, MINI Cooper S Cabrio and the Middle East’s best-selling MINI Countryman with a John Cooper Works aerodynamic package.

And the fun didn’t stop in the photo booth. Guests who had their photo taken were given a MINI goodie bag with their photo booth image on it, which also contained samples of Oreo, the world’s favourite cookie.

MINI launched their NOT NORMAL global marketing campaign in June to highlight brand’s individual, high-energy attitude to life and the strong emotional and personal connection between drivers and their MINI’s.

The Dubai Motor Show is taking place from 5-9th November at the World Trade Centre, Dubai and MINI can be found at stand number SSA30 for visitors wanting to take part in the brand’s fun photo booth action.

ABOUT MINI:
Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Acquired by the BMW Group in 1994, the MINI brand includes the MINI Hatch, MINI Cabrio, MINI Clubman, MINI Countryman, MINI Coupé and MINI Roadster as well as the MINI John Cooper Works range of models.

Media website: www.press.bmwgroup.com