Moheet Internet Group signed with Double-Click to monitor and audit advertising performance

Moheet Internet Group, a company launched in 2010 that includes a group of networks including moheet.com, korabia.com, alfanonline.com, lahona.com, shamlola.com, gamegoom.com, betshoof.com, shoghlanty.com, and which is owned by Arabia Inform, the pioneer in media monitoring and e-publishing since 1996, has recently signed an agreement with Double-Click that aims at enhancing transparency.

According to Nielsen, Moheet Internet Group receives around 6 million unique users from the MENA region and more than 170 million impressions with more than 70 million page views per-month.

Double-Click; is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize Double-Click’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.

Moheet Internet Group would be the first network in Egypt who uses the Double-Click platform to monitor and audit the advertising performance through its network.

The new features will allow clients and advertisers to monitor, analyze, target and optimize their campaigns, it will also support advertisers and help them reach their consumers in the most suitable way.