Motivate Publishing launches LOVESTYLE.com

Motivate Publishing proudly announces the launch of LOVESTYLE.com – a website that offers regionally-based women instant gratification for all their style needs. LOVESTYLE.com is a content driven website featuring both international and local features on subjects related to fashion, beauty, celebrities, news and events, as well as style blogs specifically created for women who are passionate about style.

The female-focused website, which launches on Friday October 1, 2010, creates an opportunity for local, regional and international brands to communicate with their audience instantly.

Motivate Publishing has a particular expertise in producing high-end, authentic and style-related editorial for magazines including Emirates Woman, Emirates Bride and HELLO!

The launch of LOVESTYLE.com has been a natural development for Motivate Publishing in terms of content delivery for the female market.
The objectives of LOVESTYLE.com are not only to provide women in the Middle East with the quality of content they have come to expect from international sites such as handbag.com or style.com and Motivate’s own traditional print brands such as Emirates Woman and HELLO!, but to also allow advertisers instant access to this audience via a unique, targeted and responsive platform.

Ian Fairservice, Managing Partner of Motivate Publishing, comments: “Creating digital extensions to traditional print brands is something that all of the world’s biggest publishers are embracing and we are no different.
“We have taken a very considered approach to our digital expansion, starting off with brand extensions to titles such as Stuff, where the appetite for digital offerings is very strong, and developing micro sites for some of our titles for special events and competitions.

“Digital is not something we have rushed into without a great deal of planning and strategic thought. We are convinced that the timing and the opportunity for LOVESTYLE.com is perfect.

“Within the advertising community, approximately 10% of budgets are now being isolated for digital platforms so the whole media landscape is primed for development. Digital is not new or unique, but the objective for publishers – and the benefits for advertisers – as always must be in creating quality content.”