Moving furniture is just pain in the ass, it’s very time consuming and brings you nothing but headache, and perhaps all ad campaign of moving companies started from that point, but what makes the difference is the execution, like this one from Leo Burnett Dubai for their client The Box, it’s really cool!
Two TV spots were running at the same time, each one ask the audience to flip the channel to watch the other spot, and… you know what just watch this video and you will get the whole idea 
THE MOVING COMMERCIAL from the fiche comaera on Vimeo.
Agency: Leo Burnett, Dubai
Regional Executive Creative Directors: Malek Ghorayeb, Peter Bidenko
Creative Director: Mohamed Oudaha
Associate Creative Director: Nabil Rashid
Senior Art Directors: Rafael Rizuto, Dima Kronfol
Media Planners: Maya Kanaan, Marwan Kayssar
Strategic Planner: Nicolas Chidiac
Dubai Director/D.O.P: Jac Mulder
Production Company: Muddville Dubai
Cameraman: Harry Jansen Rich
Editors: Fernando Martin Canevaro, Mohammad Aram
Music: Julian Cassia Cassia Music
Moving homes can be as simple as flipping the TV channels
Moving homes can be as simple as flipping the TV channels
