MS&L rebrands as LeoComm for MENA region

Dubai, May 27, 2012: Following 10 years of success in the Middle East, MS&L has embarked on a rebranding and repositioning journey in the MENA region as LeoComm. The newly formed entity will align more closely with the agency’s parent group, Leo Burnett, basing its operations on a PR consultancy model that infuses digital, analytics, consumer and market insights into measureable, result oriented communication strategies.

Ever since its inception in the Middle East region in 2001, LeoComm, then known as MS&L, has evolved to become a multi-disciplinary, specialized consultancy servicing a wide range of clients. As a part of the Leo Burnett Group of Companies, LeoComm will continue to draw strengths from other existing group disciplines fostering the concept of integration even further and will continue to be part of the wider Publicis network.

Speaking about this move Raja Trad, Chief Executive Officer, Leo Burnett Group, said “Our decade long legacy today serves as a solid foundation for LeoComm’s next phase of growth. Given our new identity and repositioned orientation, our endeavor is to bring an integrated, structured approach and result-focused ’thinking’ to our clients’ businesses. LeoComm will add its inherent strength to Leo Burnett’s global network and regional expertise to deliver value to a diverse base of clients. We are mindful of the ever changing market dynamics and the growing needs of our clients’ businesses and this move aims at putting us in the right position to seamlessly integrating client communication strategies in these ever changing times.”

Headquartered in the United Arab Emirates, LeoComm will have hub networks across the MENA region with full service offices in The Kingdom of Saudi Arabia, Jordan, Lebanon and Egypt.

Ajit Ramaswami, Managing Director, LeoComm said, “We have grown from strength-to-strength over the last five years or so; expanding our portfolio of clients and building solid experience in new areas of expertise. Today, we service some of the biggest names across a number of industries, building a rich repository of experience and know how in areas of Technology, Telecommunication, Consumer and Corporate PR. We aim to expand these practice areas by identifying and creating more growth opportunities.”

This move mirrors the transformation of the PR industry from a service to a knowledge based consultancy; a space that LeoComm sees itself actively engaged in, delivering ‘thinking’ value to clients. With the ’integration’ eco-system thriving, emphasis will be placed on bringing originality and creativity to client communications with a seamless result oriented approach based on accountability.

About LeoComm MENA:
Part of the Leo Burnett Group of Companies – LeoComm (formerly known as MS&L) is the ‘thinking’ PR consultancy that is founded on client centric strategy formulation, consumer targeted idea creation and channel integration to deliver business value that is optimized and tangible to answer the ever changing dynamics of both clients’ and the market place.

Headquartered in the United Arab Emirates, and offices in The Kingdom of Saudi Arabia, Jordan, Lebanon and Egypt; LeoComm employs over 50 talented professional across multi-sectorial disciplines to enhance clients’ competitive advantage.

Our clients include Procter & Gamble, Booz & Company, Emirates Integrated Communication Company (du) PJSC, STC International, Fox International Channel, HTC, National Geographic Channel, Belle Cheese, Diageo, Kidzmania and Zaitunay Bay amongst others.

In 2009 Publicis Groupe announced it would bring all its major PR and Events operations under one umbrella – the newly formed strategic communications network, “MSLGROUP”. At the same time, MS&L MENA – a former affiliate of “MSLGROUP” chose to align itself more closely with its existing parent Group, Leo Burnett.