Nissan Dominates The Automotive Category at the 2012 GEMAS Effie Awards
Dubai, United Arab Emirates 4 December 2012: Nissan became the most highly decorated automotive brand at the highly-respected 2012 GEMAS Effie MENA Awards ceremony when it collected two bronze and one silver awards. Nissan Middle East’s ‘Desert Nemesis’, and ‘Speed Personified’ campaigns took joint third place while its exclusive distributor for Dubai and the Northern Emirates, Arabian Automobiles, claimed second place for the brand with its superb ‘House Hunter Test-Drive’ campaign. Nissan was the only automotive manufacturer to collect more than one award.
Samir Cherfan, Director of Sales and Marketing, Nissan Middle East, said: “The ‘Innovation that Excites’ global brand platform marked a profound shift in Nissan’s operations. Never before has Nissan embarked on a global campaign that promotes so clearly the inherent role that innovation plays across every part of the company, globally.
He continued: “It is therefore an honor and a privilege to be recognized above such strong competition, and walk away with three GEMAS Effie awards. We always strive to create impactful and memorable marketing campaigns, and with the support of our team and partners we have done it again.”
The evening at Armani Pavilion saw nearly 1,000 of the industries’ creative leaders and VIPs come together to recognise the best campaigns from the past year. Nissan Middle East, represented by Atsuo Kosaka, Managing, Samir Cherfan, Director of Sales and Marketing, Yolande Pineda, General Manager Corporate Communications, Syed Ahmed, General Manager Marketing, Abdul Ilah Wazni, Senior Manager – Corporate Communications, and Yuta Yamazaki, Senior Brand Manager – Marketing, left the evening as the most highly awarded car brand.
Gulf Marketing Review Effectiveness in Marketing Awards (GEMAS) was launched in 2004. In 2009, it entered into partnership with the Effies, to create the GEMAS Effies MENA award. The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.
In July of 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc, which exists to provide information regarding effectiveness and results in marketing communications. Its main priority is to educate and share with the industry (and all interested parties) its wisdom and definition of effectiveness by spotlighting great ideas that work and encouraging thoughtful dialogue about the ever-changing world of marketing communications. The Effie network has teamed up with some of the top research and media organizations worldwide to bring its audience the most relevant and first-class insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winners showcases and more.
About Nissan Middle East:
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain’, Nissan Patrol, Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.
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