Nissan launches ‘Tiida Moments’ with unique multi-location event across the region

Dubai, United Arab Emirates (19 September 2013) – Countries across the Middle East were brought together in a unique launch event for Nissan’s ‘Tiida Moments’ campaign.

Selected venues in Abu Dhabi, Bahrain, Dubai, Kuwait, Lebanon, Oman and Qatar were joined via live satellite link-up as Nissan’s distributors simultaneously hosted VIPs, customers, media and winners of the ‘That’s Tiida’ social media competition. In addition to the Tiida-inspired live artwork generated at each location, the guests had the opportunity to claim their very special own ‘Tiida Moment’ – the chance to win an all-new Nissan Tiida.

Samir Cherfan, Managing Director, Nissan Middle-East said: “All-new Nissan Tiida has the flair to adapt to the diverse needs of the region’s hatchback buyers with its combination of dynamic styling, class leading spaciousness and advanced technology. Tiida’s versatility enhances its owners’ lifestyles, whether they are an aspiring young executive, budding artist or active outdoor pursuits’ enthusiast. ‘Tiida Moments’ encapsulates both the breadth of uses customers find for Tiida and the vibrant personality of Middle East’s most popular mid-size hatchback.”

In total, the seven launch events were attended by nearly 1500 guests. At each location, statues of the ‘Tiida’ name were transformed into artwork ‘live’ by inspirational artists from the participating country while stilt-walkers and jugglers were among the other entertainments on hand.

Customers and guests too were able to express what ‘Tiida moments’ meant to them as they embodied the spirit of the ‘Tiida moments’ campaign with replacing the two II of Tiida by their inspirational iconic objects.

Of course, All-new Nissan Tiida hatchback was at the centre of the show. With sleek styling, best-in-class fuel economy, class-leading interior spaciousness, advanced technology and features typically expected from far more expensive vehicles Nissan’s eye-catching new hatchback is set to prove that motoring can still be fun.

Nissan Tiida hatchback, first introduced to the Middle East in 2005, made an immediate impact capturing 36% market share in less than two years in the Gulf region. Today, Tiida hatchback continues to lead the C- hatchback segment with 54% market in spite of increased competition in the Gulf. With the All-new Nissan Tiida, Nissan aims to further push this market share to more than 60%.

Five well-equipped grades
The All-new 2014 Nissan Tiida is offered in two 1.6-litre engine equipped grades – ‘S’ and ‘SV’ – with three 1.8-litre models – ‘SV’, ‘SL’ and ‘SL Plus’.

Tiida 1.6 S includes: 1.6-litre DOHC 16-valve 4-cylinder engine, Next Generation Xtronic CVT® (Continuously Variable Transmission), 4-wheel Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), Urethane steering, Power windows: Dr side one touch up/down, anti-pinch, Dual air bags, Rear windows defroster with timer, Power steering (Tilt, Telescopic), Central door locking, two speakers, Immobilizer, electronically-operated body-coloured outside mirrors, Keyless entry, Halogen lamps, 15” steel wheels with wheel covers.
OPTIONS: Vehicle Dynamic Control (VDC).

Tiida 1.6 SV (in addition to S features): Steering Switch: Audio, Non Din CD Player, MP3, Aux, AM/FM, four speakers, 16” alloy wheels
OPTIONS: Vehicle Dynamic Control (VDC), Bluetooth®, 2DIN, CD Player, MP3, Aux, AM/FM, USB connectivity, iPod® connectivity, 5.8” colour display navigation, Rear view camera.

Tiida 1.8 SV (in addition to All-new Tiida 1.6 SV features): Smoked coloured halogen lamps, Front fog lamps, Rear parking sensors, Front grille smoke chromed, 17” alloy wheels
OPTIONS: Vehicle Dynamic Control (VDC), Nissan NAVI: 5.8” QVGA colour display, 2DIN CD AM/FM w/AUX, MP3, RDS, iPod® connectivity, Rear view camera.

Tiida 1.8 SL (in addition to 1.8 SV features): Electric folding outside mirrors with integrated side turn lamp, Steering switch: Drive computer, audio, cruise, Bluetooth®, Leather floor shift knob, Auto A/C, Non din CD Player, MP3, AUX, AM/FM, 4.3” QVGA monitor, USB jack, six speakers, AUX, Push engine starter button
OPTIONS: Vehicle Dynamic Control (VDC), Nissan NAVI: 5.8” QVGA colour display, 2DIN CD AM/FM w/AUX, MP3, RDS, iPod® connectivity, Rear view camera.

Tiida 1.8 SL Plus (in addition to 1.8 SL features): Airbags: dual, side, curtain, Leather seats, Power sun roof with tilt and slide
OPTIONS: Vehicle Dynamic Control (VDC), Nissan NAVI: 5.8” QVGA colour display, 2DIN CD AM/FM w/AUX, MP3, RDS, iPod® connectivity, Rear view camera.

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
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For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/