Dubai, United Arab Emirates (11th February 2013): Nissan has scooped six more trophies in recognition of its exciting and innovative marketing at the recent MENA Cristal Festival.
The awards included a Grand Cristal, three gold Cristals and two silver Cristals in ‘Media’ and ‘Digital & Mobile’ categories for its ‘Speed Personified’ campaign and ‘House-hunter’ test drive by its Dubai and Northern Emirates distributor, Arabian Automobiles. Nissan’s success follows the 2012 GEMAS Effie MENA Awards ceremony at which it was the only automotive manufacturer to collect more than one award.
The advertising campaigns recognised by the Cristal judging committee were devised and executed in partnership with TBWA\RAAD Communications Group and Mindshare.
Samir Cherfan, Director of Sales and Marketing, Nissan Middle East, said: “At Nissan we build innovation and excitement into everything we do – our brand, our products and our marketing. We believe in delivering innovative products and excitement for everyone but not at the expense of practicality – when we innovate we do so in a way that is useful to people in the real world. This commitment to intelligent, customer-focused innovation shapes our entire business.
“To be recognized for doing so in a way which stands out in an increasingly crowded marketing space with ever stronger competition is an honour and we are delighted to receive these awards. We will continue to build on this success as we continue to strengthen Nissan’s brand power in the region.”
The awards ceremony was the pinnacle event in a three day MENA Cristal Festival calendar. The convention attracts the finest advertising and marketing minds from across the Middle East for seminars and networking opportunities.
Nissan’s MENA Cristal 2013 awards in detail
Speed Personified campaign:
Media Category Cristal Prize List- NMEF
1 Cristal (Gold) in the Automobile/Automotive Products subcategory,
1 Sapphire (Silver) in the Men subcategory and
1 Sapphire (Silver) in the Integrated Campaign (minimum of 3 Media) subcategory
House Hunter Test-Drive:
Media Category Cristal Prize List- AAC
1 Grand Cristal (Grand Prix) and
1 Cristal Gold in the Best Use of Digital subcategory
Digital & Mobile Category Cristal Prize List-AAC
1 Cristal Gold in the Interactive and Dynamic Banner subcategory
The MENA Cristal Festival has been created in 2005 with the aim of introducing a new competition for advertising in all the North African and Middle Eastern countries. It rewards the best advertising creations with the famous « Cristal » trophy, and therefore profits from the characteristics which made the success of the Cristal Festival (in Switzerland).
This event has been created as the First Advertising Festival for the Arabic Countries and it gathers all the communications actors in the world: advertising agencies, advertisers, producers, directors, media, survey companies, TV producers… in a series of rich and convivial exchanges.
The ambition of the Festival is to associate creativity and business, and to promote Arabic advertising creativity, it is a real place of exchanges and networking!
http://menacristal.com/
About Nissan Middle East:
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain’, Nissan Patrol, Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.
Please visit the Nissan Media Channel on www.nissan-me.com or ‘Like’ us at www.facebook.com/NissanME
