Google announces its annual 2010 Zeitgeist

Google today announced its annual 2010 Zeitgeist, a unique perspective on the year’s major events and hottest trends based on global searches, as well as searches conducted in the United Arab Emirates (UAE).

The fastest rising search term in the UAE was the Burj Khalifa mirroring the launch of the world’s tallest building. Social networking sites such as Facebook and YouTube continue to gain popularity and websites that provide free sms services and VOIP fared well.

Commenting on the UAE Zeitgeist, Ari Kesisoglu, Regional Manager, Middle East North Africa stated, “The UAE results show that more users are using the Internet to obtain information that is relevant to them such as utility pill payment through DEWA bill and online banking. Searches for online services are on the uptake which underpins the need for businesses to be online catering to their customer requirements.”

Interest in personalities saw teen-sensation Justin Bieber top searches in the UAE closely followed by Shakira and Lady Gaga. Placed fourth and fifth respectively were Bollywood stars Salman Khan and Katrina Kaif. The top search on social network sites was Facebook.

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