Ogilvy & Mather wins 24 Lions in Outdoor, Media, and Radio and Tunisia's first ever Gold Lion
- Ogilvy secures three Gold Lions in Media category -
Cannes, France, June 23, 2011 – Ogilvy & Mather has scooped 24 Lions in the second day of the 58th Cannes Lions International Festival of Creativity, 2011. Tuesday 21 June saw Ogilvy winning 4 Gold, 6 Silvers and 14 Bronze awards across the Media, Outdoor and Radio categories.
As well as the 24 Lions, Ogilvy also tallied 52 finalists on the night. The second successful night brings the Ogilvy Lions tally to 41: 7 Gold, 13 Silver, 21 Bronze and a total of 82 finalists so far.
Ogilvy creative highlights from day two include ‘June 16th 2014 ‘ a brand collective campaign for Tunisia by Memac Ogilvy Label which won the country’s first ever Gold (Media category). To combat disillusioned Tunisians on strike, demanding instant change after overthrowing dictatorship, the agency got major Tunisian brands and media to pretend it was June 16th 2014, approximately 3 years after first scheduled free elections.
They presented the country as prosperous, modern and democratic via fictional news reports, radio debates and bulletins to show its potential. A Twitter hashtag and website was created to compile the coverage, where people could share their own vision of the future. Soon protests against the strike were held and people returned to work as an act of resistance. To tackle the economic standstill the brands involved resumed traditional marketing, with others following suit prompting a 166% increase in media spend.
Another creative highlight was the ‘Crush Hour’ campaign for Europcar, by Ogilvy France, which won Gold in the Media category. Launching AutoLiberté, a subscription car service and alternative to car ownership, the digital campaign generated buzz via viral Youtube videos. The videos featured a prank on car owners by getting their cars towed and replaced with a crushed car. This was extended through the radio station partnership, where a call from the distressed car owner was broadcast live, fuelling the discussion around the difficulty of car ownership. In five weeks it garnered over 2m Youtube hits and was the 5th most viewed YouTube channel in December 2010. It was discussed on Twitter, blogs, Facebook, in web articles, on two national TV channels. It had a value of more than €1 million in earned media and increased traffic to www.autoliberte.fr by 300% and achieved 83% more subscriptions to AutoLiberté.
‘The Friendship Machine’ created for Coca-Cola by Ogilvy Argentina, won another Gold in the Outdoor category, the campaign’s third Gold Lion of the festival. Ogilvy Frankfurt also secured Gold in the Media category for Best Use of Ambient with its ‘Sporty Vouchers’ campaign for client Sportscheck.
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival.
Full information about the 2011 Awards, winners and full credits can be found at: www.canneslions.com
Ogilvy & Mather is one of the largest marketing communications companies in the world with 450 offices in 120 countries worldwide. It is also the number one agency in terms of global effectiveness awards.
- ENDS -
For more information, contact:
Sarah Owen at Pumpkin:
T: 020 7287 2007 E: [email protected]
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Facts & Figures
18,000 Total employees across the world
120 countries
450 offices
More than 50 languages
Ogilvy Worldwide is a $2 billion company
The number one agency in terms of global effectiveness awards
The number one agency in three out of the four BRIC countries: Brazil, China and India
Ogilvy & Mather Firsts and Onlys:
· First ad agency to go public on both the New York and London Stock Exchanges (1968).
· First agency network in the world to establish an interactive capability, the Interactive Marketing Group, forerunner to OgilvyInteractive (1983).
· First western ad agency to officially open in the Soviet Union (1989).
· First agency to win two Grand Prix awards (Cyber and Film) at Cannes for the same campaign – Dove Evolution (2007).
· Only global agency to have had two consecutive female chairmen/ceos (Charlotte Beers and Shelly Lazarus).
Cannes 2010 Creative Awards:
· 57 Lions in total
· 3 Gold
· 18 Silver
· 36 Bronze
· 182 Finalists
About the 58th Cannes Lions International Festival of Creativity
The International Festival of Creativity, 19-25 June 2011, Cannes, France, is also known as Cannes Lions. It is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
