The Advertising Community paid a Tribute to Japan
Today June 22nd, at 6.30pm on the evening, through a real Human Chain, the delegates joined the Japanese Pavillion at the ACT Responsible Expo to pay their tribute to the people of Japan.
Michael Roth, CEO Interpublic, Tim Love, Vice Chairman Omnicom Group & CEO Asia Pacific, CEO of McCann WorldGroup, Miles Young, CEO of Ogilvy Worldwide, Tom Doctoroff, North Asia Area Director and Greater China CEO, on behalf of Sir Martin Sorrell, WPP, Tom Bernardin, CEO Leo Burnett Worlwide, Jean-Yves Naouri, COO Publicis Groupe & Executive Chairman Publicis Worldwide, Dr. Roger Kamoun representing the City of Cannes, Maher Nasser, Director of the Outreach Division, Department of Public Information, Akira Kagami, Executive Advisor and Global Creative Executive Advisor and Yukio Nakayama, Executive Creative Director, Dentsu, Mr Shinichi Hori, Hakuhodo, Terry Savage Executive Chairman, Cannes Lions and Hervé de Clerck, ACT Reponsible Founder and AdForum.com Dreamleader, were there to express there solidarity with the Japanese people.
More about the Japanese Pavillion – The Advertising Community Together for Japan
“What Japanese need most is our moral support, the feeling that the rest of the world stands by them.” Quote from a former Ambassador of Japan.
Following the Japan disasters, creative people from all around the globe express their solidarity by offering their talent in support of Japan. With the help of AdForum.com and Cannes Lions, ACT Responsible has gathered some of the work for an unique exhibition that showcases around 80 amazing works and initiatives from over 20 countries. You can discover this exhibition at the ACT Responsible Expo from June 19th-24th.
The International Freedcards Alliance quickly joined the effort and 19 members from the 5 continents offered to print and distribute over 500,000 cards to their national network. A special cards pack “Tribute to Japan” will be sold in Cannes in profit of the International Red Cross Relief Fund.
Euronews, the leading news TV channel has also joined offering to broadcast during one week the spots created as part of it’s mini programme “One minute of Responsibility” created in 2007 with ACT Responsible. Euronews audience is 16 million viewers in 16 European countries.
More about the Tribute to Japan on http://support-japan.act-responsible.org
