April 2, 2015

Oily skin cause break ups?

Never thought there would such a product for men, but hey what the hell, why not! I like this campaign for Garnier in Singapore, a video was seeded on Youtube showing a couple breaking up because the guy has oily skin, the video led users to a website were a conversation about skin care products for men, cool :) but I don’t think I will use such a product, but hey that’s me.

Advertising Agency: Publicis/Modem, Singapore
Creative Directors: Alex Lim Thye Aun, Calvin Soh, Ajay Vikram
Art Director: Goh Jia Ying
Copywriter: Ho Pei Ling
Interactive: Ken Goh, Lee Yee Tien
Additional credits: Christabel Fernandes, Stephanie Ko, Annie Ang, Cassandra See, Terence Chan, Mark Baptist

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