OMD appoints new director of ideation and innovation

Haytham Zoghby will be responsible for strengthening the creativity of the agency’s media output

Dubai, January 22, 2014 – OMD, the media network of the year in MENA, has recruited Haytham Zoghby as its Director of Innovation. He will be tasked with leading and revitalizing Ignition, the media agency’s innovation arm. Its mission is to constantly challenge the status quo.

Driven by OMD’s motto of “Insights.Ideas.Results”, the goal of this appointment is to drive even harder the flow of cutting edge ideas that enable better business results for our clients and their brands.

After completing his Bachelor degree in Graphic Design at the American University of Beirut, Zoghby started his career at Leo Burnett in Jeddah, working mainly on the P&G portfolio, Al Marai,and Savola. He moved to Dubai in 2007 to take the creative lead on DPG, Dubai TV, DEPE, Bel and ADIB, among others.

Operating at the intersection of technology, media, consumer and creativity, Zoghby will leverage his expertise to elevate OMD’s Ignition offering across the region.

His experience, which spans across a wide array of categories and clients, allows him to successfully innovate across a variety of channels.

“OMD has long thrived on innovation and creativity so this appointment is a natural progression for us,” commented Nadim Samara, Managing Director of OMD UAE & Lower Gulf. “In our first decade, we led with the launch of OMD Digital in 2006, Ignition in 2007 and Annalect in 2010, to name but a few. Bringing in the first senior creative talent in a media investment and consulting firm will allow us to further sharpen our thinking and execution, allowing our clients to enjoy an even higher multiplier effect on their media investments.”

“This move is a very exciting opportunity for me to make a real difference on OMD’s clients. This new environment, with its various disciplines, offers a wealth of data and research, as well as content creation, digital communications and social media capabilities,” Haytham Zoghby added. “These contribute to provide brands with deeper relevance, rich ideas, innovative technology and above all, a meaningful experience in people’s lives.”

About OMD:
OMD, a global media network part of the Omnicom Media Group, is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented seven years, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age. In MENA, Campaign Middle East named OMD the media network of the year in both 2011 and 2013, while Communicate named it the media agency of the year in 2013. OMD has also been named one of the best employers in the UAE by the Great Place to Work Institute two years in a row.

www.omd.com