Omnicom Media Group MENA, July Systems partner to develop mobile marketing opportunity
Omnicom Media Group MENA and July Systems announced a partnership that will enable media owners to create and monetize content on mobile internet platforms. Mobile internet is set to become the primary access globally with the GCC showing a 93% mobile penetration, amongst the highest in the world.
Widely seen as one of the world’s fastest emerging mobile and internet markets, it is estimated that the region’s mobile investments will be worth $35m by 2015.
With this in mind, Omnicom Media Group MENA, one of the region’s largest investors in digital media, and July Systems, the world’s leading mobile media company, have joined forces to roll-out out a world class mobile media platform in MENA. This will enable print, broadcast and digital media owners, as well as advertisers, to create, reach and engage with consumers.
Monthly regional mobile ad impressions are projected to reach one billion in 2011 with mobile growth rates set to outstrip those seen in the overall digital market in the next five years. Marketing and media investments are expected to follow suit.
The partnership was announced at 4Mobility, a forum on the mobile opportunity, staged in Dubai Media City. Attended by advertisers and media owners, its key message was that mobile marketing is no longer about ‘whether’ but ‘how’ brands will deploy it. The digital media heads of CBS, ESPN and Viacom spoke at the event sharing their experiences on content monetization and mobile advertising success.
“We always felt that the mobile opportunity was just waiting to happen. We therefore decided to act and create the platform through which content, brands and consumers can mobilize in the mobile space,” said Elie Khouri, CEO of Omnicom Media Group MENA.
“Partnering with July Systems will ensure the offering is world class. On the one hand, media owners will be able to deploy bespoke mobile strategies and create, manage and monetize content efficiently. On the other, we will have access to mobile content that audiences will seek and engage with, giving brands access to a new and highly effective channel though which they will be able to communicate with their target consumers,” he added.
Prem Bhatia, president of July Systems, added, “We are fortunate to count the world’s largest media brands as our partners, having helped them build large and scalable mobile businesses over the last decade. In Omnicom Media Group MENA, we have found the perfect partner for this region and together we will take media owners, brands, enterprises and consumers to a new level, through the next generation of rich mobile services.”
July Systems’ Mi Platform is a cloud based solution empowering media owners with tools and pre-built modules to launch interactive and rich mobile services. It is the industry’s first next-generation publishing platform delivering flexibility in design and time-to-market advantages in delivery. Offering innovative features such as HTML5 web apps, session based advertising, Freemium monetization models and personalized push based customer relationship management, the platform enables media owners to focus on growth in their core areas and build a sustainable mobile internet presence.
Notes and media contacts
About Omnicom Media Group:Omnicom Media Group is the holding of OMD, PHD and M2M. OMD is the leading global media specialist network, with a presence in over 85 countries, and the most effective communications planning network in the Middle East. Incorporated in the UK in 1990 and in the Middle East in late 2005, PHD has now developed a global network and celebrated several global wins in the last year. M2M is a rapidly growing network of offices dedicated to upmarket brands. Omnicom Media Group is the media services unit of the Omnicom Group, a leading global communication group that also owns BBDO, DDB and TBWA, among others.
Website: www.omnicommediagroup.com.
About July Systems:July Systems provides cross-platform mobile solutions to businesses worldwide. Mi Platform — a cloud-based mobile platform that allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. July Systems supports more than 100 of the world’s largest brands and delivers billions of transactions to tens of millions of users across 150 countries. July Systems has offices worldwide including Los Angeles, New York, Sydney, Mumbai and Malaysia. With our recent partnership with Omnicom in MENA we are actively developing our footprint in this region. Mi Platform is a registered trademark of July.
Website: www.julysystems.com.
For more information, please contact:
Mr Eric Mirabel
Business Development Director
Omnicom Media Group
Tel: +971 4 4500484
Ms Loret Wessels
Marketing Communications Manager
Omnicom Media Group
Tel: +971 4 4500485
