Panasonic’s New LUMIX DMC-GX7 to Lure Region’s Photography Enthusiasts

Panasonic’s Ultimate DSLM (Digital Single Lens Mirrorless) Camera in Premium Flat Body with the Best MFT sensor ever.

Dubai, United Arab Emirates 4th August 2013 – Panasonic is pleased to announce a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera DMC-GX7 featuring high photographic performance and sleek design with tiltable LVF (Live View Finder) that satisfies advanced photographers.

The DMC-GX7 realizes high-quality image recording with real-to-life details through excellent resolution, image rendering and color reproduction. Taking full advantage of newly developed 16.00-megapixel Digital Live MOS sensor and Venus Engine, images are rendered with highly sharp resolution even shot in low-lit situations and at max. 25600 high ISO sensitivity can be selected.
“With the GX7, photographers across the region get a precession, compact camera with the Best MFT (Micro 4/3) sensor ever. Images rendered with highly sharp resolution even those shot in low-lit situations and the integration of the 90-degree tiltable LVF (Live View Finder) will intrigue users, along with the 3.0-inch large 1040K-dot touch-control rear monitor that also tilts up and down. This camera has been developed for photography lovers who are looking to shoot brilliant images and stunning videos. The camera will be made available to the discerning consumers in the UAE by end of October,” commented Hitesh Ojha, Deputy General Manager, Digital Imaging, Panasonic, Marketing Middle East and Africa.

The Contrast AF System of DMC-GX7 excels in both speed and accuracy by exchanging digital signal between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Low Light AF, Pinpoint AF and One-shot AF enhances usability to comply with wide-ranging shooting situations.

One of the most significant features of DMC-GX7 is integration of 90-degree tiltable LVF (Live View Finder) that lets users enjoy a whole new angle of view with flexible shooting style. The LVF boasts 2764K-dot equiv. stunningly high resolution and approx.100% color reproduction* for high visibility under any circumstances. The 3.0-inch large 1040K-dot touch-control rear monitor also tilts up and down.

Furthermore, the DMC-GX7 allows photographers to use max. 1/8000 fast shutter speed for more impressive expression with high speed lens. The Optical Image Stabilizer (as effective as the MEGA O.I.S. in the conventional DSLM lenses) is built in the camera body, which makes it more enjoyable to mount classic lenses of your lens property. The DMC-GX7 is also compatible with Focus Peaking for more precise control of focusing.

The DMC-GX7 also features full HD 1920 x 1080, 50p (50 Hz) smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is available in video recording, too. The cinema-like 24p video with the bit rate of max. 24 Mbps or P/A/S/M mode provide richly expressive afterimage with overwhelming image quality. The motion picture quality is greatly improved thanks to the new Digital Live MOS Sensor, too.

The DMC-GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 22 fascinating filter effects. The Stop Motion Animation allows producing unique stop motion video and the Clear Retouch function enables to erase unwanted part of a picture after shooting – both operations completes with ease in camera.

With the Wi-Fi® connectivity with NFC (Near Field Communication) technology, users can connect the camera to their smartphone/tablet anywhere at one-touch, which makes sharing images much easier. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor.

Dressed in magnesium alloy full-diecast frame in black or silver, the DMC-GX7 is a high quality camera in every aspect that has been awaited long by the enthusiastic photographers.

*Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.
For more information on the company and the Panasonic brand, visit the company’s website at http://panasonic.net/.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Effective January 1, 2012.Panasonic Marketing Middle East FZE (PMM) has been renamed as ‘Panasonic Marketing Middle East and Africa FZE’ (PMMAF). As the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.
PMMAF website: http://www.panasonic.ae