P&G Brands Win Seven Categories at the Product of the Year Gulf 2014 Awards

Procter & Gamble Pampers, Fairy, Ariel, Oral-B, Braun, Head & Shoulders and Pantene Brands Ranked Most Innovative in the Gulf by Consumers

Dubai, UAE, 10 March 2014: Procter & Gamble (P&G) won seven coveted product innovation awards at the recently held Product of the Year Gulf 2014 awards. The awards, selected by an independent consumer survey of consumers in the Gulf, honor and promote product innovation and quality in the region.

P&G picked up wins for the most innovative products in the baby diapers space and dish care for Pampers Premium Care and Fairy Platinum respectively. Ariel won the Product Of The Year title in the laundry care category for its Ariel Capsule innovation, while the Oral-B Triumph 5000 with SmartGuide toothbrush won in the oral care category.

P&G also picked up three awards in the hair care space, with Braun Silk-épil SkinSpa winning for the most innovative hair removal solution, Head & Shoulders Itchy Scalp Care Anti-Dandruff Shampoo and Conditioner picking up the award for the best new anti-dandruff product, and the Pantene Milky Damage Shampoo, Conditioner and Oil Replacement range being voted the best hair care range.

“We’re delighted to have been recognized by the region’s consumers for our product innovations,” said Al Rajwani, P&G’s General Manager and Vice President for the Arabian Peninsula and Pakistan. “We’re committed to improving the lives of consumers and we’re constantly striving to innovate, to deliver more value to our consumers. These recognitions are testament to our belief that we are winning with consumers in this region, and we aim to continue delivering new products that deliver on our brand promise.”

Conducted by market research agency TNS, the award involves a GCC and region-wide consumer survey involving face-to-face interviews with 3,600 households on the perception of various new products that have been launched in the GCC market. Industries covered include FMCG, electronics and optical care products.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

P&G entered the Arabian Peninsula (AP) in 1956 and has grown steadily to become one of the region’s biggest investors, exporters and employers. With US$650 million worth of investments, exports exceeding the bar of US$500 million in recent years, a workforce of more than 1250 people – 46% of which are locally-groomed talents – in addition to a broad portfolio of more than 25 top brands that have become preferred household names for more than 55 million consumers in the AP, P&G has established itself as one of the region’s most vibrant and successful international companies today.

Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Product of the Year Gulf 2014:
Product of the Year Gulf 2014 is the first-of-its-kind independent and prestigious award that recognizes excellence in quality and innovation in the consumer goods sector and is the only one of its kind that is voted 100% by consumers themselves. The Product of the Year label is renowned across 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. The Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous 18 months. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through the votes of a regional representative sample, involving a Face-to-Face study.