What an amazing project by Canon and Grey New York, really good! It all started with a still image that led to a user-generated film, a film that was screened at the Sundance Film Festival and was submitted to the Oscars, really amazing!
Beyond the Still from The Advertising Club of New York on Vimeo.
Title: “Beyond the Still”
Winner: Grey New York
Client: Canon
Awards: International ANDY Awards 2011 (Bronze) for Consumer Generated Content
Chief Creative Officer: Tor Myhren
Executive Creative Director: Ari Halper, Steve Krauss
Assistant Creative Director: Stu Mair, Eric King
Art Director: Elinor Buchler
Executive Producer, Director of Content Development: Nick Childs
Producer: Madhuri Sharma
Director: Vincent Laforet
Account: Rick Cusato, Chris Hinkaty, Melinda Hecht, David Prince, Melanie Rose, James McNamara
Planner: Luiz Salles
Photographer (original still): Chris Frazer Smith
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
