P&G | The Promise
Breast Cancer is not something that starts and ends with an awareness month – people need to be aware all year long. THE PROMISE was created to encourage women who don’t get screened to get the support & encouragement they need. . The rings symbolise the commitment of both people who wear them – one to get screened and the other to support her.
Campaign name: The Promise
Agency: Leo Burnett Dubai
Regional Executive Director : Peter Bidenko
Creative Director : Mohamed Oudaha
Art Director: Dima Kronfol, Ammar Safi
Copywriter: Simon Raffaghello, Janelle Erickson
Graphic Designer: Mahdy Abdelrahman
Communication Supervisor: Sachin Menconca
Communication Executive: Joanna Samaha
Traffic Manager: Gabriel Noronha
