Prague, February 3, 2015 – The Prague International Advertising Festival has launched, for the sixth time now, its creative competition, which covers all sectors of marketing and communication, from brand creation through creative forms of communication, all the way to sales promotion.
As is now tradition, the PIAF jury is composed not only of the world’s leading admen, but also of representatives from major corporations. The PIAF results are all the more valuable as they undergo the scrutiny of creatively minded clients.
The competition rules are changing on a single point – a campaign can receive the Grand Prix even if it isn’t competing in several categories at once, as was the case until now. The Jury Chairman Ramzi Moutran from Ogilvy MEMAC will head a team of twelve jurors from nine countries, among whom are such names as Nick Docherty from Wieden Kennedy Amsterdam, Myles Lord from Heimat, Xavier Beauregard from the French Leo Burnett, Etson Athayde from FCB Portugal and others. The corporate side is represented by Facebook, Google, Sony and SABMiller.
“PIAF has already established itself among international competitions. Its specificity is not only its focus on innovation and its wide scope, but mainly the fact that we include clients in the game. Their contribution is essential. Without the support of clients, innovation is just an interesting idea,” says Marek Hlavica, Director of PIAF.
The deadline for entries is April 4th 2015. The festival, which also includes a 2-day conference, will be held on May 25th to 27th in Prague’s National Gallery. Shortlists will be published in the first half of May and the winners are announced on the festival’s last day, May 27th. The PIAF results are reflected in the global ranking PIAFYS (PIAFindYourSelf), which follows over 3 thousand Creatives from around the world..
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– The 2015 Prague International Advertising Festival is the festival’s 6th edition
– It focuses on innovation in branding, communication and sales promotion
– The international jury votes in all categories on a 2 rounds system
– Together with top creatives such as Alexander Schill, Luiz Sanches, Arno Lindemann, Chris Garbutt and others, the jury is composed of client representatives of big brands
– The festival also has a global ranking, PIAFindYourSelf (PIAFYS), with 3000 names it is the most complex global ranking of Creative Directors
www.piafwards.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
